What Should Be Your Menu Board Inspiration?
Browsing the menu board is part of the dining experience, with diners choosing options and narrowing down their main contenders. The beauty of a good menu board design is that it keeps people coming back for more, wanting to sample other dishes that first caught their attention.
Creating menu boards for takeaways, restaurants, and cafes, we’ve learned a thing or two about getting it right. Whether your business offers takeout, dine-in, or both, a menu board is an opportunity to impress your customers.
How often does your menu board need to be replaced?
For menu boards that need to be changed regularly, you might consider an interactive screen where new menu designs are uploaded digitally.
Lightbox menu boards are another option, as poster inserts are quick and cheap to print and change. Your menu can remain the same, but with new specials, offers, and set menu options.
In these cases, we’d recommend removing them from the main menu board and displaying them on a separate dedicated board that your team can easily edit in-house.
Things need to consider that make your menu board inspired
Menu boards are practical, but they should match your brand and the decor of your space. Your brand colors, fonts, names, logos, and product names make the menu board yours and create a consistent look and feel that customers recognize.
Use large text
As a restaurant owner, you want your shop to have room for everyone. One way to do this is to use a larger font size on your menu board. That way, users with vision problems can still make out everything on the menu.
But you want to be careful that it’s not too big, or you won’t be able to capture all of your food’s offerings. Likewise, text that’s too big can come off as sloppy, making it seem like you’re “screaming” at people who come in.
Lose the motion
It’s fun to design digital menus that swipe, juggle, and animate. When a customer is trying to decide what to order and in the center of the decision-making process, the screen moves and the information doesn’t stay it gets very frustrating.
Not only is this frustrating for the customer, but it will also be frustrating for your bottom line. The longer it takes for people to order, the slower you’re making money. More customers will walk out who don’t want to wait and many customers will decide not to return.
Separate the text
For an organized layout, you should divide your menu into different related sections to help your customer make a decision more quickly.
For example, you may want to separate hot drinks from cold drinks with an additional drink special section. Make sure to keep it simple and informative for your guests as well.
Make sure the board stays lit
Naturally, your menu board should be bright enough for your customers to read easily. Having some natural light shining on the menu board is always a huge plus.
But if that’s not an option, you can always add a light source to illuminate your board. Alternatively, sign makers can go for a self-illuminating menu board for you that can make your work even easier.
Colors you use on a menu board
The most important feature of choosing the colors is the color palette that you use according to your organization’s branding colors. Again, many businesses, schools, and organizations will have a style guide with a set color palette.
If you’ve never seen one come to your table, ask around and chances are a style guide has been created at some point. Sign makers refer to the style guide for color selection for your menu board design.
Use dots or lines to visually connect items to prices
If your menu has a lot of information, dots, and lines, it can help customers see the prices better. However, if you only have a few menu items, dots and lines are not needed.
Some timid restaurants prefer a confusing menu board because customers will mistakenly pick overpriced items when it’s not easy to determine which price corresponds to which.
Emphasize essential beverages and foods
The last thing you want is for your customers to be frustrated by having too many menu items on your menu board. If you list only the essentials, you save a lot of time deciding what to do.
This way, the lines will move faster as customers won’t be too hesitant to go for their options. But if you decide to list them, put small price tags in front of them, so they don’t attract too much attention.
Digital menu boards are sometimes cost-effective but mostly they have more significant advantages for attracting your customers.
While the chalkboards give you better flexibility allowing you to decorate them and change details without any expenditures. These choices will work well at the end of the day.