What Marketing Techniques Does Every Business Need?

Marketing is always a challenge that businesses face regardless of how long it’s been around, yet there’s so much that business owners don’t know how to take advantage of. Thanks to the rise of digital marketing, there are a multitude of tools and techniques that marketers can utilize for their marketing campaigns. Here are some marketing techniques that have been proven useful for other fellow business owners and marketers.

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Social Media Marketing Strategies

“Social media marketing is an ever-growing industry for businesses to employ their marketing strategies. Social media is a great way to connect with new audiences and potential customers that otherwise would be harder to reach. By executing campaigns that are authentic and aligned with your overall company branding, you can grow a positive brand perception amongst the users you reach. Social media marketing also allows businesses to get creative with their content through viral trends and working with influencers in your niche.”

-Sacha Ferrandi, CEO and Co-founder at Source Capital

Partnering With Influencers

“Along with taking advantage of social media platforms for your business, partnering with influencers will help to spread awareness about your brand. There is a multitude of influencers you can work with from bigger, multi-million follower influencers to those who have a thousand followers. It’s always best, however, to partner with influencers who align with your brand’s niche and can reach specific segments of your target audience. You can compensate your partners with funds, discounts, or even more sponsorships as they implement your brand into the content they create for their audience.”

– Jacob Dayan, Co-Founder of Community Tax

Create Valuable Pieces of Content 

“Content marketing is essential for any modern marketing strategy. A successful marketing strategy will include lots of relevant and beneficial content for its viewers instead of overly-promotional blogs. Consumers relate to content and build relationships with brands through the content they produce. Most consumers prefer to get to know a company through articles rather than ads. Creating useful and genuine content for your company’s blog or social media channels can build a relationship with a potential customer organically. If companies are not focusing heavily on their content marketing strategy, then they are already falling behind.”

-Brandon Brown, CEO of Grin

Start Blogging For Your Business

“Blogging has become a prevalent trend in the last few years. Anyone can create a blog, post content, and attract visitors to their site. Blogging is an excellent tool for reaching your customers and connecting with them. If you are brand new to this, I suggest sticking to a topic you feel passionate about. Use your knowledge to educate others on issues they want to learn about. Also, to help attract readers, you can use social media to promote your blog. However, it would be best if you made sure that the topics you write about is something that your customers are interested in. This will help build a following and bring you more traffic. You can also blog about your business, your goals, and any new additions that you are making to your business.”

 – Matt Gehring, Head of Marketing at Dutch

Email Marketing

“Email marketing has proven to be one of the most successful marketing techniques a business can have to help grow its brand. Most people who visit your business’s site will not buy from you or sign up for your service immediately. Email marketing is a great way to gently remind people about what you’re selling and how your brand has been updating and improving. By getting a site visitor’s email address, you can offer them compelling content and deals, such as a free service trial, exclusive deals, or chances to qualify to win something. By offering fun things like these, you should be able to draw attention to new additions to your site or business, ways your company has been growing, and ultimately gain and retain stable customers to help broaden your audience.”

Clayton Howard, Director of Analytics at Net Pay Advance

Internet Marketing

“To be successful in internet marketing, you need a good marketing technique. People who search the internet like you generate most of their income in this field. For example, suppose you are searching for marketing information and an article about internet marketing. In that case, the title will make you curious to click on it, and the content will entice you to read it. You are directed to a sales page when you click on that link. Whether you buy the product or not, the important thing is that you have been exposed to the development, and there is a good chance you will remember it when it comes.”

– Bill Lyons, CEO of Griffin Funding

Boost Your Google Ranking With SEO

“Search engine optimization is one of the most effective marketing techniques for businesses. This entails adjusting both your website and the content you publish online to achieve a higher ranking on the pages containing search engine result pages (SERPs). This is significant because users have a greater propensity to click on links that appear higher on search engine results pages. When it comes to search engine optimization, this is an investment worth making to make your business website more visible on the web.”

– Lev Berlin, Co-Founder of Recipal

Know Your Audience

“In business, it is essential to know your audience. You need to understand what your target market wants or needs from your product or service. The better you know your audience, the more effectively you can market and sell your products or services. The first thing you need to do is define your target market. To do this, you must identify your ideal customer. Once you know your target market, you can start researching them. This research can include surveying your target market or conducting focus groups. This research will help you understand your target market better and determine what they want or need from your product or service. Knowing your audience is essential for any business. By understanding your target market and what they want or need, you can more effectively market to them and sell them your product or service. Every business needs to know a few essential techniques to understand its audience.”

-Hilary Kozak, Vice President Marketing LivSmooth

Video Content

“Video content is an extremely successful marketing technique that is easy to create and reach a large audience. When a business is marketing its product, it can use videos to provide value and attract its ideal client. Most short-form videos such as Instagram reels and Tiktok perform well because they quickly provide a solution for the viewer. Spending time to uncover where your customers are spending their time in the digital world will help you navigate what kind of content to create. Once you know where your audience is likely to come across your brand, you can create video content for that platform, which illustrates how your business or product will transform their reality. Video marketing is a must for any business because it is easy to implement and yields high results.”

-Greg Dean, CEO of Layla Sleep

Start By Setting Goals and A Budget

“A great marketing technique and first step that many businesses tend to overlook is setting goals and a budget for every marketing campaign. Every good marketing campaign has goals and a budget that is set to determine how successful a business’ marketing efforts were and what they can do in the future to improve it. One great way to start planning for goals and a budget is to come up with 3-5 KPIs, or Key Performance Indicators, to measure the success of your campaign, with some KPI examples being website traffic, direct revenue, and how many qualified leads there were. You should then focus on setting a realistic budget that you know won’t be wasted money. Once you have goals and your budget is set, create an efficient process for achieving your goals and use your KPIs to measure and continually improve the process!”

-Chris Hunter, Director of Customer Relations at Service Titan

Keep Your Website Up-To-Date and Accessible

“Keeping your website up-to-date, fresh, accessible, and easy to use is a great marketing technique that can be the difference maker for every business in the online world of today. Making sure your website has quality content and design not only shows your customers and website visitors how much you care about your service or products, but it will also show who you are, what you believe in, what your goals are, and what makes you different from the competition. The main goal of your website should be to convert visitors into great leads/purchases, and the quality of your leads will improve if you have a solid website that brings in the right people from your target audience. It’s also very important to have a quality UX, or User Experience, on your website so your visitors will be willing to further explore and stay on your site. This can be done by improving site speed, navigation, ease of use on mobile devices, and content categorization!”

-David Ring, Senior Marketing Manager at MCT

Website Functionality

“While it may seem like a very obvious marketing technique, sometimes that is not always the case. Website functionality is incredibly important and necessary for anyone who wants to sustain a business or market their business in our ever-evolving technological world we have now immersed ourselves in. Keep the interface of your website simple and allow users the chance to easily navigate your site. This could be an incredible game changer for your business. The more that your website is easy to function, the more it will draw users into your business so that they can see what your business has to offer. So while it may seem like a basic necessity, website functionality is the ultimate factor for your business in this day in age.”

– Adrian Pereira, CEO and Founder of Eco Pea Co.

As your business continues to grow, you’ll need to leverage more and more marketing techniques that you haven’t tried. Luckily, with these marketing tips, you have more options that you can pivot to if you find that one technique doesn’t work out for your business. Begin to take advantage of the wide variety of marketing techniques available and figure out which ones lead to the highest conversion rates. From there, you’ll eventually see your business’s marketing campaigns become your strongest asset.

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