The use of the Internet and social media has changed consumer behavior and the way companies do business. Social and digital marketing offers businesses significant opportunities through lower costs, greater brand awareness, and higher sales. However, there are significant challenges due to negative electronic words of mouth and intrusive and irritating online branding. This article summarizes the ideas shared by several leading experts on social media and WiFi marketing topics.
If you are a regular public WiFi user, you have likely seen a growing trend in recent years. In this case, the provider is a force for some kind of login before granting internet access. You will be prompted for your email address, a social WiFi login such as Facebook or Twitter, or a mobile phone number for free and unrestricted access. You’ve probably relayed those details as well, which is why online marketing is such a hot topic for brands these days. If you run a retail or hospitality business, you can certainly provide a path to market that offers an excellent return on investment.
What Is WiFi Marketing?
WiFi marketing tools are one of the most innovative and effective advertising options. It is about communicating a message or content directly to potential customers. As mentioned above, you’ve almost certainly seen online marketing in action. This is the case when a retail or hotel company provides wireless Internet access. So, you can use it as a channel to communicate promotions and news. This is one of the most consistent examples of physical companies interacting directly with the public through digital marketing. Most commonly, online marketing manifests itself as a login screen. It requires you to enter certain personal information before you can access the Internet.
Benefits of Digital Marketing
WiFi for business marketing dramatically improves your ability to connect with and understand your customers. You can collect demographic and behavioral data, increase customer engagement, and engage your visitors. This increases the number of times they return to your place, which in turn increases sales. These are just a few of the benefits you will experience with Social WiFi for business:
- Two-Way Communication
In traditional advertising, communication is one-sided. You put a TV ad or a print ad in a newspaper and that’s it. You wait and hope that your audience will see your ad and visit your business. So, what if your audience has questions or concerns? What if they want to learn more about your company, product, or service? It’s a difficult task when you don’t have a two-way conversation.
The importance of Internet marketing tools lies in the ability to create a two-way communication. Give customers the opportunity to get in touch with your company. Every time you create a social media post, run a Pay-per-click (PPC) ad or create any form of marketing collateral. Thus, you create an opportunity for people to connect with your business.
- Customer Data
Basically, online Marketing gives you customer emails and phone numbers. However, it can also show you so much more about customers. You can check when each customer has visited your store. Plus, how often they have visited. More advanced software can also allow you to track visitor traffic. So, you can send push notifications with exclusive offers based on where they are in your store.
- Organization’s Visibility
If you want more people to review your business, you need to increase your business visibility. This can be challenging through offline tactics, as you don’t have much control over who views your marketing materials. With online marketing, you present your company to hundreds of customers. The Internet is constantly promoting your business. customers can access your website or social media 24 hours a day, 7 days a week. This means that your business is visible to your audience at all times.
- Multitask System
The importance of online marketing also includes the ability to run multiple campaigns at the same time. The Internet makes it easy for you to acquire a high level of customers and provides them with a quality experience. You can manage millions of clients at the same time when they are on your website. Your website can accept multiple transactions, which can help you drive more conversions for your business.
It is a great opportunity to grow your business. You can also run multiple marketing campaigns at the same time. This means that you can reach potential customers through multiple channels at the same time and maximize the reach of your company. You will get more valuable leads by investing in WiFi marketing.