Creating a website isn’t as simple as it seems. You can’t just throw up words on a page and expect people to stay. An estimated 38% of people will leave if your site isn’t attractive, so you need to invest in a proper web design to give people the right experience.
The question is, what is web designing? Keep reading to learn about website design and the best way to create an excellent experience for your visitors.
What Is Web Designing?
Web designing is the process of using well-known web design facts to create a design that appeals to people. It makes use of research tools, web technology, and tracking software to learn what people want to see from a website.
You’ll use a step-by-step process to determine your site layout, appearance, and the content that appears on your pages. As you develop your strategy, you’ll use several web components to build your pages for your visitors.
How Can You Create a Great Website?
Now the question is, what does web design involve? Below are the steps you should take to figure out what website design will work best for the visitors you’re trying to attract.
1. Create an Audience Persona
Most people don’t build websites for everyone. They have a specific industry or audience in mind when they decide to build a site. The question is, how do you reach out to these people?
If you want to build a good site, you need to know what makes your audience tick. It isn’t enough to write and design to your own tastes. You need to build for the people visiting your site.
An audience persona will help you figure out who your target audience is. It will tell you what your audience likes and the best way to speak to them to get their attention.
2. Define Your Website Scope
You probably won’t be able to provide a website that fills the needs of everybody. If you try, then you run the risk of delivering worse service in all areas. It pays to define a scope for your website and make sure you master this area.
Your scope will depend on who your audience is and what they’re looking for. You’ll use your scope to figure out what content you need to create and the best way to present it to your visitors.
3. Pick Your Website Software
Website tools have come a long way over the years. You used to have to code websites from scratch. Luckily, things have gotten easier.
Even a novice webmaster can get a website up and running in a few minutes. Hosting platforms have installation tools that contain the most popular web software. You can install your website, pick a theme, and be up and running in no-time.
You need to figure out which software will work best for your needs. Test out your options to see what feels right and provides you the ability you build your site the way you envision it.
4. Create a Website Structure
Now that you know what software you’ll be using, you can start working on what pages to include in your site. The first place to start is a sitemap for your entire site.
A sitemap is the foundation for a well-designed site. It provides you a big-picture look at your finished product and will help inform your design decisions along the way.
Once your sitemap is complete, you can start creating a wireframe for your design. Your wireframes will give you a starting point when designing your site. A sitemap won’t contain everything, but it will provide you with a point of reference to keep you on track when you start building.
5. Develop Your Site
Once you have your site structure mapped out, you can start the design process. You have a few options when it comes to this step.
The first is with website themes. If you use popular website software, you’ll be able to find theme marketplaces everywhere. These marketplaces have every design imaginable, so find one that matches the wireframes you created.
Your other option is to code your website yourself or hire a designer. If you do hire a designer, head to a popular freelance marketplace to write an ad. You’ll need to interview several people to find one who can do the job.
6. Test Your Website
It’s a mistake to think your job is done once you finish your design. There are a lot of devices and internet browsers on the market. You’ll never know if a design error exists on one of them if you don’t do proper testing.
Test all available web browsers to make sure your design is consistent with all of them. Some web browsers render website code differently, so you’ll need to examine every part of your site.
The same is true for different screen sizes. Modern web browsers have an inspection mode that lets you view your site on different sizes. Test all of them to make sure your site is responsive to each size.
7. Launch Your Site
Once your site is complete, it’s time to launch. Get in touch with people from your target audience to have them visit your site and get feedback. You’ll likely find some areas where you went wrong, so be ready to implement those changes.
Once you get your initial feedback, you can start the advertising process. You can do this through social media or using SEO for your website. Keep in mind that web design is an evolving process, so you’ll be making changes to your site well into the future as new visitors provide more feedback.
Start Your Web Design Journey Today
Now that you can answer the question, “what is web designing?” you’re ready to start building your new website. There is a lot to consider when you’re trying to develop a layout that appeals to your target visitors. Keep the tips above in mind so you can give people what they’re looking for.
If you want to learn more about creating beautiful designs, head back to our blog. Our latest posts will help you understand the tools necessary to create a beautiful website.