Just do a little research on the internet to find sites that amaze the consumer. Slow loading, misaligned images, heavily drawn fonts, confusing information … Have you identified a page like this? So, in order not to make the same mistake, find out what is web design and what is its importance in digital marketing.
What is web design?
In the marketing strategy, the creation of the website is one of the fundamental steps. And it is not enough to have a page on the internet. It needs to be planned to attract consumers and favor the advancement of the shopping journey, with precise content and an intuitive layout.
This means that, in order to really get results with your website, it must offer a pleasant experience to the consumer. When browsing, a potential customer needs to find information about the product and the company in an intuitive way. In addition, loading should be quick.
However, each professional has their specific knowledge, right? Therefore, a doctor, lawyer, electrician, hotel owner or any other manager is not expected to master these techniques. This is the role of Web designing Orland Park (as a knowledge area) and the web designer, who is the person who specializes in creating websites, among other tasks.
What is important for web design?
The construction of a good website depends on the application of knowledge from different areas. Therefore, in addition to digital tools, the professional must master aesthetic, commercial and even psychological concepts to communicate the company’s message effectively.
Outside the virtual world, the graphic designer produces pieces such as posters, billboards, pamphlets, signage, and elements of internal communication for companies, among other works.
The creation of the brand, its logo, customization of fonts, and all the visual elements derived from this main idea is elaborated by the graphic designer.
Therefore, it is not simple knowledge. The designer uses drawing, color psychology and a great artistic sensitivity to transform an idea into visual elements that convey that message.
What is a graphic designer in the virtual world?
In the virtual world, the graphic designer can work with web design. He adapts all this knowledge to create a pleasant experience for the user, so that his contact with the brand is positive. However, all of this has one objective: to turn you into a consumer.
Thus, he works with the client’s website, whether to build from scratch, to make adjustments or optimize for mobile devices, for example. He can also work in the production of software and applications, in addition to producing materials for social networks.
Among the elements built by the web designer, we can highlight:
The website is the company page on the internet. Its components vary according to the objectives of the business or institution. In some cases, it is a static property, the content of which is fixed, and which brings information about the company, its history, services provided, products sold, contact and so on.
However, in other cases, the site may contain elements such as blogs and online stores. It all depends on the branch of the company and the ideal marketing strategy for that business, as you will see in the next topics.
Unlike the website, the blog does not have static content. It works like an electronic newspaper or magazine, in which periodically (weekly, biweekly etc.) the company publishes articles. Therefore, through it, it is possible to educate the consumer and provide useful information to help him identify his problem and possible solutions.
Due to the nature of the business, the choice of the owner or logistical issues, some companies may not have virtual stores. This is the case of many medical products and services health, for example, which depend on personnel evaluation and follow strict codes of action.
However, many companies can sell on their website and should take advantage of this feature. After all, it is a means of reaching even a more distant audience, winning over those who seek facilities. Virtual businesses also tend to suffer less than those only face-to-face in the event of specific crises, as we saw during the quarantine.
The landing page, or landing page, is a strategic element of the website. Imagine that you want to advertise a particular product or service on Facebook or Google Ads. The page to which the consumer will be directed is essential to enhance the purchase or to generate withdrawal.
In such cases, a good landing page has the responsibility to delight the consumer. She needs to bring attractive photos of the product, a detailed description, show the authority of the supplier and, if possible, win the trust of the web user with testimonials from other buyers.
Another possibility, even more common, is to use the landing page to capture leads. Thus, when a person is interested in rich material disseminated through advertisements, e-mail marketing, or social networks, they are directed to that landing page.
Upon reaching the landing page, she will have information about this rich material (e-book, infographic, webinar, tool). This call should be attractive, showing what she will find and the benefits of the material, so that she feels motivated to offer her contact details in exchange for the download.
Social networks and email marketing
The web designer also makes the user experience with social networks and email marketing much more enjoyable. The piece becomes attractive when it is visually interesting, which can generate a higher engagement rate – likes, reactions, shares, saved posts, etc.
In email marketing it is the same. It is already known that this is an effective tool. However, to increase open rates, the content must be interesting and the visuals must also be pleasant. Even the color of a button can influence the click or a purchase decision.
Therefore, when it comes to email marketing, it is essential to always optimize. A Performing A / B test is the way to discover visual patterns that generate the desired reaction and use them to achieve more and more engagement and conversions.
Now you know what web design is and how the professional in this area makes your website much more interesting for the user and better for your sales.
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