What is Average Session Length?
It is the duration period in which users spend on your platforms like websites or applications, during their visit single sessions. So how you can calculate the single session average.
Average Session = Sum of Sessions/Number of Sessions
Through this time frame, you can easily carry out the length and measures of engagement by the user. So, what you look for? When someone visits your app the first time? Does spend plenty of time? Or is he not interested in your content? These are the data which you can combine with other aspects like mobile app engagement or any app engagement to find out that your app is offering the basic user value or not.
What is User Engagement?
If you look at user engagement in the spectrum of mobile application, it is indicated towards the regularity, strength, and occurrence which is an offer by an app towards users. Moreover, when your user is involved in the app you can easily say that your application is user engagement. But, for relationship measurement between the user and the app, how can you measure these aspects. \
First, you have to understand that relationship process in the app. This is the fact, that there is no such technology available from where you can conveniently measure, user involvement, engagement, and interest. However, there are techniques available from which you easily knew these measures by combining different scenarios and put them into one umbrella.
What is Session length?
Is session length is the ultimate tool, which will give user engagement session length easily? Yes, it is true. But, before starting this you have to understand what session length is?
Session length is the basic interaction between the user and the app, which took place at the initial stages of the app or when the app is launched and ends to the point where no events of interaction are involved at different time intervals. So, do those users who neglect our app at initial stages and come back are counted as one session? Yes, it is highly true. Hence, different apps have different sessions with the ability of different measurement partners.
For more detail about app engagement and session length.
Calculate Session Length
Calculating a session length is not rocket science, you have to first know about when the user first time visited or start using your app. Second is the end time, in which you have to track when is the last time the user abandon your app. Tracking is the best tool to find out these periods. The formula which we can deduce is mention below.
Duration user leaving the app – Duration the user first starts using the app.
Session length and user engagement are the two aspects, which you can’t neglect when you are measuring the metrics of user engagement of your app. It provides healthy data, which can also help you out in the future and provide techniques to tackle the worse situation if happened in near future.
