What is the essence of the PIM system?


Product information management is rather a new direction in business and IT. Rapid sales increase and growing professionalism in e-commerce make PIM systems very popular. Digitization is also a significant reason for the PIM tools establishment.

The software solution helps retailers, wholesalers and manufacturers centrally control their products. It is a key tool for product data management, for the collection, optimization, and dissemination of product data, although it offers much more.

PIM helps to improve the quality of product data, improve the communication process of your team, increase sales, improve customer service and significantly increase the profitability of your investment.

What is the key PIM purpose?

The PIM software solves key data-related problems such as inaccuracies in data, less-effective manual operations, rather expensive data management, delaying market entry, and problems with customer service. PIM systems structure product data, keeping them in one place accessible to company staff, partners, and other data owners.

Thanks to automatized data processing, all company members can boost and complete product content effectively. PIM relates seamlessly with sales platforms and provides product information to markets depending on their demands. The information is always renewed, which minimizes the risk of data mistakes. Correct presentation of product data ensures customer satisfaction, increases the recognition and reputation of your brand.

What information does the PIM system hold?

Generally, the PIM system keeps all necessary details about the product, including narrative, structure, tax system, technical information, and other corresponding information. It can also save multimedia files (such as images, videos, or documents on a product).

Basic data that can be saved in the PIM system for managing product details:

  • Model name and images.
  • Marketing Messages. 
  • Rich in content. Reasons for buying, markers, product history, video, PDF files, manuals.
  • Product Characteristics. Age group, compositions, dangerous materials, size of goods and packages, the weight of goods and packages, color, warnings.

Specific business needs define a list of product data to be stored in a product information management system that can vary considerably. 

In what areas of life are PIM systems accustomed?

Small business.  The major purpose here is to save information centrally in one locale so that it can be easily shared.

Producers. Due to product information management tools, it is possible to accelerate exports of goods and reduce the expense of producing product information. This may have an impact on the long-term decline in value.

Shopping grounds and online shops.  PIM systems simplify the supplement of new product types and facilitate the blurring of country boundaries.

Reasons for using PIM

  • It is necessary for a wealth of information
  • SEO adaptations are needed for product characterization
  • Many suppliers and proliferation areas
  • Need for frequent updating of price and catalog of goods
  • Improve customer service quality
  • Increase traffic per product page
  • React more quickly to market changes

Efficiency aspect of the PIM system

The PIM system like AtroPIM is effective in dealing with complicated products. It is a complex product information management software that is a unique store for the collection, management, and expansion of product information and integrates with other data sources and e-commerce channels.

PIM supports adherence to world standards. Each product has its unique specifics, but a huge range of products has recently tended to be classified according to international standards such as GS1 or eClass. With PIM, it is acceptable to designate classifications to definite products or product groups. This generates a «rich» product whose content is easy to share.

Effective product catalog and product taxonomy management, automated data analysis and faultless data management help companies improve their e-commerce performance.

The opportunity to show the most information about the product to the end-buyer, which in turn greatly improves the conversion, promotes the activity of the company in the world business market.

It is a highly effective source of reliable information for the collection, management, enrichment, and dissemination of your product data through the different sales paths.

The main problems that the PIM system can solve in management are:

PIM systems are capable of solving many pressing business problems and are unique support for product managers. The scalability makes it possible to manage e-commerce product data and guarantees optimization of operations in all aspects.

Effective product information management is important in the context of a product’s life cycle. The PIM system simplifies data management and minimizes the need to control the product data warehouse, which helps extend the product life cycle and bring new products to the market in an efficient and timely manner.

Multi-channel marketing requires accurate communication of information on e-commerce products, data exchange, and dissemination. The optimized PIM system works effectively in this direction.

The rationale for the importance of implementing PIM in your business

The PIM system is designed for integration with e-commerce platforms, product data plugins, and marketing platforms. Therefore, it can help product managers to work efficiently without restructuring the base of operations.

Combining technology with intellectual style, the introduction of modern PIM systems does not need additional efforts. Built-in automation and intuitive processes ensure accuracy and avoid errors, and effective tools help managers reduce manual operations and work quickly and functionally.


PIM is an effective tool for business development in e-commerce. It is important for companies to understand the importance of optimized product content, as it plays a crucial role in business success. Special PIM software solutions are an effective tool for automatically collecting, refining, editing, and storing product information.

PIM is an integral part of product content management throughout the journey to the client. Companies using PIM can attract more customers, improve customer service, optimize internal processes and strengthen partnerships, expand their markets and ultimately strengthen their position in an extremely fluid business world.

Ellen Hollington

Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.