Making content viral and increasing follower count on TikTok is easier than on other social media platforms but it still takes some level of effort. Besides creativity, it also takes well-planned strategies to increase the reach of the post. You have to be consistent and authentic but most importantly understand the right time to post the content. Experts have suggested that it plays a key role in boosting the reach and consequently gathering a wider audience.
So, if you were looking for the best time to post on TikTok, this piece is a comprehensive explainer. Let’s get right to it.
Best Times To Post On TikTok
Several independent analysts have conducted surveys and analyzed the number to identify the best times to post on TikTok. The analytics of each account and region are different and play a crucial role in determining the best time. However, for those who are looking for a short answer, the best times are:
|Sunday||7 am, 8 am, 4 pm|
|Monday||6 am, 10 am, 10 pm|
|Tuesday||2 am, 4 am, 9 am|
|Wednesday||7 am, 8 am, 11 pm|
|Thursday||9 am, 12 pm, 7 pm|
|Friday||5 am, 1 pm, 3 pm|
|Saturday||11amm, 7 pm, 8 pm|
Again, these times are just a general indicator of the best time to post on TikTok. But to find the best time for each account, individual analytics must be considered. That said if users do not want to put too much effort these times can be an excellent starting point. Try them out first and if none of the mentioned times works then explore new methods
Why Does Time To Post On TikTok Even Matter?
Users that have been using the platform for a while would know that landing in the “For You” section is the holy grail for content creators. When the users click on it, a stream of endless content begins to flow which is selected by an algorithm that uses the past activities of interaction. Content that lands in the “For You” category receives a huge audience and a greater overall engagement.
To be picked in the “For You” section, the video has to meet certain criteria. It must have a certain number of likes, shares, and comments. As the number of interactions increases, the chance of picking up by the algorithm also increases. This is where time matters. The interactions will never increase if the audience is not active at the times when you post the videos.
When you optimize the time for the audience, it increases the interaction and consequently lands the videos in the “For You” section. You just have to find the right time and keep posting to experience rapid growth.
That said, the time is important but it is not as important as the content. If the content is not engaging and lacks creativity it would never go viral even if it is posted at the right time.
How To Find the Best Time To Post On TikTok?
It is very difficult to pick the best time to post on TikTok when the account is new. You would have to rely on the above-mentioned time and start from there. As the amount of content on the account increases, it will gather the analytics which can be used to identify the best time.
So, accounts that are just starting out should start from the times that are mentioned. But the users who are somewhat established on the platform and have a certain number of followers should follow these steps:
Step 1: Switch To Pro Account
All the social media platforms offer Pro accounts in addition to basic ones. These accounts are designed specifically for users who want to use the platform for commercial purposes. The Pro account provides users with detailed analytics that can be used for several purposes. Your profile name, account handle and the content that is uploaded would not be affected by this change. Follow these steps to switch the account:
- Open “Manage my account” with a tap on the three dots that are at the upper right corner of the profile page.
- Find the “Switch to a Pro account” inside this section. It will make several categories of the business appear.
- Choose the most appropriate one for the account and tap on “Done”.
When the process is done, TikTok will take you to the main window and a new feature, “Analytics” will pop up in the settings. Tapping on the analytics will lead users to a new window that has three categories, Content, Followers, and Overview.
Step 2: Find The Regions of Your Followers
Identifying the regions where most of the users’ audience reside has unparalleled importance in finding the best time to post on TikTok. Things get much easier if a significant chunk of the portion resides in a single region.
Accounts that have a significant audience in multiple regions would have to settle for a balance that works for all regions. The alternative is to increase the number of posts each catering to the audience of different regions.
You can find the regions of the followers in the Analytics of the platform. Tap on analytics followed by a click on Followers to learn about the demographics of followers. The section will show the total number of followers, percentages of genders, and top territories with percentages.
For most users, this will help in identifying the right time but accounts that have huge audiences in countries with multiple time zones have to put in a bit more effort.
Unfortunately, TikTok’s analytics segregate users based on countries and not by cities. It can be a problem for accounts that have a large portion of the audience in countries like America, Russia, or Australia. Luckily, we have a workaround for that as well. Proceed to the next step.
Step 3: Find Out When The Followers Are Most Active
“Follower Activity Metric” is probably the most comprehensive feature to identify the best time to post on TikTok. It lets the users know about the hours and days when the followers are most active. You can write these down and capitalize on them by posting the content at these times.
You can get to the “Followers Activity” section by scrolling down in the Followers Tab. Next to follower activity on the top right corners, there will be two options, hours and days. Click on either of them will make some graphs appear. It tells the users about the days and hours when the followers were most active.
Make a spreadsheet and write down these hours with the names of the days. It should bring you closer to identifying the best time to post on TikTok. Thanks to this feature, accounts that have audiences in multiple time regions can also determine the best time.
That said, TikTok only provides the data for the last 7 days. And to devise a comprehensive strategy, it is not enough. You need to get more data which is why it is a must to create a spreadsheet that contains larger data. Update it after every 7 days and when a pattern begins to appear note that down.
Step 4: Analyze The Data of Most Successful Videos
This is the one last step that will pin down the exact time and day which is the best to post content on TikTok. Every account has at least a couple of successful videos and those are the key to success. Luckily, TikTok also provides insight into the reach of content that is uploaded in the last 7 days.
To gauge the reach of a post, TikTok uses several metrics including Tiktok views, playtime, average watch time, traffic sources type, comments, likes, and the number of shares.
Use these metrics to analyze which of the videos remained most successful and then find out the time and day when they were posted. You would see a pattern that is the key to finding the best time to post videos on TikTok. Note the times and days and keep posting the videos at those intervals. It will not only increase the number of followers but also the reach of content.
To increase the reach on TikTok, users have to devise a strategy and time plays a key role in that. Posting quality content at times when the followers are not active would lead the account nowhere. It makes it crucial to identify the best time to post on TikTok and capitalize on it. There is no single pattern that works for everyone but some researchers have found excellent starting points. Start from them and as the account gain, a considerable following dwell deep in analytics to find the right time for you.
That said, finding the right time can help but it is not the alternative to the content on zumvu. You must upload quality content, but at the right time. We hope this piece has helped. Thank you!