What Is Social Media Marketing and How Can You Master It?

About 25% of social media users already follow a brand they’re interested in buying from. With a strong social media marketing strategy, you can stand out and stay social. Otherwise, you’re giving competitors a chance to connect with those customers instead.

What is social media marketing exactly, and how can you master staying social? Keep reading to find out.

In this guide, we’ll review everything you need to know before establishing a strategy of your own. Start mastering social media marketing with this helpful guide today!

What is Social Media Marketing?

First, let’s answer the question on everyone’s mind: what is social media marketing?

You can post a photo and funny caption on Facebook every day and still not use social media marketing effectively. Successful social media marketing involves creating a strategy that allows you to accomplish your goals through social media platforms. For example, you can use social media to:

  • Boost brand awareness
  • Generate more website traffic
  • Increase leads and conversions
  • Generate online sales
  • Educate your audience
  • Spark a conversation with your followers
  • Keep consumers up-to-date about your business
  • Differentiate yourself from competitors

Instead of focusing solely on sales, you can use social media marketing to improve your overall marketing strategy. Social media can give you an opportunity to connect with and learn from your customers, too.

What are your customers posting about? What concerns do they have? Can your product or service help them in some way?

Don’t drown consumers in entertaining posts. Instead, provide them with value by educating them about your brand. Show consumers how your product or service can benefit their lives.

Once consumers start commenting on your posts, it’s important to comment back. Then, you can use social media marketing to spark conversations and boost engagement.

As people learn more about your brand, you can establish brand recognition and trust. Once consumers trust you, you can turn that trust into loyalty. Loyal consumers will stick with your brand, allowing you to retain customers and improve your ROI.

The Benefits of Mastering Social Media

Now that we’ve answered the question “what is social media marketing?” let’s talk about how it can help your business. Here are a few ways mastering social media marketing can help your company grow.

1. Stay Top-of-Mind

With fewer people going out to show, it’s important to remain top-of-mind with consumers. If they don’t already know who you are, though, you’ll need to establish brand awareness.

Consumers won’t trust your business if they don’t recognize you!

Social media marketing can help you stand out from the crowd. Your distinct branding will set you apart and help you establish brand recognition. In fact, consistent branding can increase revenue by up to 23%.

Meanwhile, a distinct brand color palette can increase recognition by up to 80%.

Each time you post, you can help people learn more about your brand. What does your business offer? What value do you provide that your competitors can’t?

You can also use unique branded hashtags to help customers find your posts. As you continue to post, brand awareness will become brand recognition. Consumers will remember who you are.

The next time they think of your product or service, your brand will come to mind first. 

2. Generate Traffic

Social media marketing can also help you attract more traffic to your website.

Try adding a compelling call-to-action (CTA) to a few of your posts. Add a little urgency in your CTA’s (like “Now!” or “Today!”) to urge consumers to take action. Make sure to provide them with specific instructions, such as “Visit our website to learn more today!”

As you direct followers to your website, give them a reason to explore your content. For example, you can add a teaser for a new product. You can also give your social media followers an exclusive discount code they can use.

Once they visit your website, they can learn even more about your business!

3. Boost Leads and Sales

Once people visit your site, you can start generating new leads and online sales.

Remember, social media gives you a chance to educate your customers. You can teach them about your product using an educational video. Then, you can direct them to your website where they can purchase the product for themselves.

There’s a difference between social media marketing and advertising, though. With marketing, you can immerse people in your brand and spark their interest. Then, you can lead them toward a lead generation opportunity, giving them a chance to try your product for themselves. 

You can find social advertising tips here.

4. Communicate with Customers

Social media marketing is one of the easiest ways you can interact with customers. For example, you can post user-generated content to show off people who already trust your brand. You can also host contests or spark conversations to get people engaged. 

How to Stay Social

Before mastering social media marketing, you need a plan. Here are a few tips that can help you develop a strong social media strategy. 

About 45% of the world’s population (3.5 billion people) use social media. The average user has about 7 accounts. These consumers use social media for about 142 minutes every day.

In order to reach these consumers, you need to know who they are, first. Define your target audience by using demographics like age, gender, and location. Then, determine what content your audience already posts and looks for while online.

Researching your competitors is a good place to start.

Next, determine why people are already following you. What content are they looking for? Which posts match their existing interests?

You can use Google Trends or Keyword Planner to learn more about your audience. 

Once you know what your audience is looking for, start marketing on social media using unique content. Don’t forget to highlight the value you can offer your consumers. 

Mix up the type of content you post, too. For example, you can create photos, animations, videos, and infographics. Interactive content like polls and quizzes can boost engagement as well.

Try to establish a social media schedule. That way, you can stay organized and remain consistent. 

Once you start posting, review the data from time to time. Which posts are getting the most attention? Reading the data can help you optimize your campaigns to generate more conversions. 

What is Social Media Marketing?: Your Guide to Staying Social 

To recap, what is social media marketing? It’s your chance to reach customers and get them engaged! Start getting social with a strong social media marketing strategy today!

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