What is SEO for Solar Firms and 5 Ways To Do It Right

In this digital age, solar companies need a strong solar SEO plan to stand out in a crowded market. 

SEO is a cornerstone of digital marketing, crucial for establishing an online presence that draws potential customers. 

While effective SEO can elevate a company’s visibility, poorly executed SEO can be costly and detrimental to a website’s ranking. 

Our beginner’s guide introduced the importance of SEO in solar marketing, but a more profound understanding is necessary for real impact. 

This article serves as a detailed guide, focusing on the critical elements of SEO that solar companies need to harness to boost website traffic and drive sales.

What is Solar SEO, and Why Do You Need It?

SEO, short for search engine optimization, boosts your business’s online visibility. The goal is to climb Google’s rankings, making it easier for potential customers to find your solar company when they search for related services.

While the tactics may differ from industry to industry, the overall approach remains the same. And that means, whether you’re a roofer, remodeler, or a solar company, a solid local SEO approach and comprehensive keyword research are crucial to climbing the search engine rankings. 

But where do you start? A detailed SEO audit is vital to pinpointing precisely what needs to be done to expand your digital presence and attract more leads. Solar SEO provides numerous advantages for your digital marketing, including:

  • Enhancing brand credibility
  • Improving cost efficiency
  • Becoming a primary lead source
  • Increasing market share
  • Boosting conversion rates
  • Raising brand awareness

But let’s be honest: solar SEO is not a guessing game; it’s a precise science. It’s all about understanding Google’s complex algorithms and creating a strategic plan that works. And with numerous ranking factors coming into play in November 2023, partnering with a digital marketing expert like Easy Mode Media can help you increase website traffic, leads, and sales, ultimately boosting your overall revenue. 

So, while you may excel at sustainable energy solutions, leave digital marketing to the professionals and let us help you shine online!

But how is it done?

5 SEO Strategies for Solar Businesses

There are a variety of solar SEO strategies that can help your website stand out without breaking the bank on pricey ad placements. 

From technical know-how to targeting your ideal audience, we have the tips to help you climb up those search engine rankings. 

Keep reading for some online strategies and search engine optimization tactics that will help your solar company shine online.

Here are five SEO tactics for solar companies to boost their Google rankings.

1. Technical SEO

For a solar company, having a technically sound website is crucial for Google’s bots to index and crawl the site effectively. A technical SEO expert can identify and fix errors on a solar company’s website. Key issues that a technical SEO audit can reveal include:

  • Slow site speed
  • Broken links
  • Duplicate content
  • Repeated meta descriptions and title tags
  • Poor crawl depth

Building a solar panel website without addressing these technical foundations is like constructing a house on unstable ground. The site must be technically robust for content to be appropriately indexed. 

Utilizing essential SEO tools like Google Search Console, Google Analytics, and Google Tag Manager is vital for monitoring your site’s SEO performance.

2. Keyword Optimization

Solar industry-specific keywords can boost your website’s relevance and attract the right audience. 

Targeting high-ranking keywords related to solar systems, their installation, benefits, and costs can elevate your position on search engine results pages (SERPs), leading to more traffic and potential sales.

Incorporate long-tail keywords into your content strategy for better SEO results. 

These longer, more specific phrases tend to have lower competition and higher conversion rates, making them ideal for voice search queries. 

They connect you with consumers who are further along in the buying process and are actively interested in solar products.

For keyword research, high-quality tools can offer valuable data like search volumes, competition levels, related searches, and insights into what your competitors are doing. 

Also, Google’s “people also ask” feature is a valuable resource for uncovering related questions to inform your content planning.

3. Local SEO Strategy

Optimizing your Google Business Profile is crucial for solar businesses to attract local and global customers. Local SEO is essential for attracting customers in your area who are more likely to use your services. Your business needs to be easily discoverable online and in the physical world.

Hiring a local SEO specialist can increase your visibility on Google Maps, resulting in more calls and web leads. A well-optimized Google Business Profile can also boost your visibility in local map packs, which is vital as many people search for services with location-specific search terms. 

For instance, a search for “Solar PV Installer in Alberta” will display businesses with optimized Google Business Profiles. Additionally, your Google Business Profile can be an effective source for phone and web form leads, directly connecting you with interested local customers.

4. Content Optimization

Success in solar SEO also hinges on producing high-quality, relevant, and engaging content. This helps you rank for more keywords and increases traffic to your website. This strategy will help you rank for a broader range of keywords, drawing more visitors to your solar website. 

Your content should be optimized for search engines, with landing pages clearly outlining your services and products. For local solar businesses, it’s beneficial to have landing pages tailored to the specific regions you serve.

Enhance your SEO by highlighting your company’s expertise, authority, and trust through your About page, customer testimonials, and recognition you’ve received. Additionally, maintaining a blog with informative posts that address common solar queries is highly effective.

Both search engines and readers prefer content that is well-structured and interesting. Organize your content with clear headers and enhance it with visuals like tables, lists, and images. 

Doing so not only cements your status as a solar industry expert but also fosters a loyal online community, educating your audience and establishing your brand as a thought leader in the field.

In addition, structure your blog content around related searches to increase the chances of being displayed as a featured snippet on Google.

More importantly, remember to include backlinks in your content. Backlinking is crucial for improving your solar company’s SEO and credibility. You can earn links from reliable websites by participating in active forums and guest posting. 

High-quality backlinks can help improve your search engine ranking and increase site traffic. It’s vital to prioritize acquiring backlinks from authoritative sources and avoid purchasing them, as this could result in search engine penalties.

5. UX Design

Last but not least, improve your solar website’s UX design. A top-notch user experience (UX) design is crucial for digital marketing success. 

In today’s world, having a mobile-friendly website is more than just an option. With the increase in mobile browsing, it has become a necessity.

Not only does it help you reach more users on their smartphones, but it also boosts your visibility and ranking on search engines, notably Google. 

Another way to enhance your website’s visibility to search engines is through schema markup. 

By providing microdata about your content, you make it easier for search engines to understand and display your content in search results. This can lead to more clicks and increased traffic to your site.


SEO is a critical player in today’s digital marketing landscape. Businesses can use a range of strategies to improve their organic online rankings. With the solar company SEO tips from this guide to strengthen your digital presence, it will be easier for customers to find and choose your services.