What Is SEO: All About Search Engine Optimization

Ali Raza May 28, 2021May 28, 2021

Just when we thought we knew marketing, the internet happened. It’s a fast learning curve we’re all doing our best to keep on top of.

No doubt you’ll have heard about SEO (search engine optimization), but do you reallyknow about it?

Unless you learn the basics, you’ll be left behind your competitors. But there’s no need to worry; we’re here to help.

Read on for this short guide all about SEO.

What Is SEO?

SEO is the practice of increasing traffic to your website through organic search engine results. Organic traffic means that the user finds your website through their own searches rather than clicking on a paid advertisement.

For example, when you do a google search, you’ll see one or two paid adverts first, and the rest of the links will be organic search results.

Why Use SEO?

The realization of the benefits of SEO overhauled the entire digital marketing industry. Until now, we’ve always thought of adverts as the way to get customers; now, consumers are actively avoiding adverts and doing their own research.

Improving your SEO means that you can influence their research, and they’re more likely to come across your services. A vital result of this type of traffic is it’ll be far better quality and more likely to convert to direct sales.

How to Use SEO?

There isn’t a one-size-fits-all checklist for SEO, but there are a few things that will undoubtedly help.

First, make sure to include keywords in your titles and headers for any published content. You should optimize your entire website to include title tags, metadata, headings, and main text to include these common search terms.

Finally, you should make sure to provide regular content, build your social media networks, and swot up on your competitor’s tactics.

Should You Hire an SEO Service?

There isn’t an instruction manual for SEO; unfortunately, that means a lotof reading and trial and error before you begin to learn what works.

Learning SEO yourself is possible, but you’ll need to be committed; make sure you’re motivated before attempting it!

By trying to master SEO yourself, you risk wasted time and resources for little results. It’s highly advised that you either learn from a reputable company or hire an SEO agency to help you out.

DBL07 provides valuable and informative articles to help with your SEO journey and offers paid services to accelerate your progress.