While everyone is aware of the importance publicity has on their lives, very few people are familiar with its definition. Publicity can refer to many things but the main goal is to attract attention to your business, personal, or brand.
Modern publicity agencies have changed along with the development of social media and the internet. For the chance of getting placements, an old-school publicist would charge tens of thousands of dollars each month. They would be paid regardless of whether they achieved results. They would offer nothing regarding online performance (such as web development, SEO, backlinking, etc.).
Loaded Media guarantees placements within major magazines. Additionally, they can help you increase your online performance and presence. No matter how much publicity you put out if your website isn’t found, all of it will be in vain. Rest assured, you’ll get real results.
Loaded Media in Los Angeles is the only agency that can use cutting-edge technology for various publicity purposes. Loaded Media has been revolutionizing public relations for years, while other out-of-date publicity agencies have shut down. Loaded Media quickly became the number one Los Angeles publicity agency.
What Makes Loaded Media Unique
Loaded Media’s focus is on three things: Online Presence, Branding, and Publicity. Each component is equally important. Without the other, one cannot be fully optimized. Their dedicated team of publicists will discuss how Loaded Media combines these three components of modern publicity.
Online Presence
- Loaded Media will be able to build you a strong online presence. Online presence is becoming more important thanks to social media and the advancement of the internet. Online presence is growing in importance as more businesses and individuals make their services available online. There is little chance of your business surviving without an online presence. This may actually be the biggest factor in today’s marketplace for exposure.
- Loaded Media increases your Google ranking through many online strategies. Do you see your name and business listed in Google search results? Does it come up or does another name/business appear? More important than you may think is being the first Google search result. Most people won’t scroll past the first five Google search results. You might as well not exist if you’re on page two of Google search results.
- Their public relations staff can complete a Google Knowledge Panel and have it displayed on Google Search within 2 days. A Google Knowledge Panel is a vital part of Google’s marketing strategy, although it is often overlooked. It can be found in the sidebar. It gives some information about the individual or business that is listed. This is Google’s verification badge. It can be a significant factor in credibility. This is an important requirement for any brand when competing with other brands. These panels can be complex and only a few companies can create them.
- SEO is a key factor in your success (and their publicists can help). Search Engine Optimization is an algorithm that shows relevant search results for people searching online. This can help you get unpaid visitors to your website and profile.
- Loaded Media implements SEO into all your publicity. They can rebuild your website or revamp it. Loaded Media’s public relations staff will even include it in every press release. It can include words people look up on Google, links to other websites, and many more. All content related to your brand is included on your website, all online articles, and any press release Loaded Media creates especially for you.
- Loaded Media can fully manage all of your social media accounts. It is crucial to build and maintain your social media profile to grow your brand. Agencies can’t ignore the overall impact that social media strategy has on public opinion. A brand’s reputation of a brand can be damaged in an instant. They can handle all of your posts, tweets, and media material so you don’t worry about that aspect.
- They can get you verified. Their PR people can help guide you through the process to obtain that highly-coveted, verified checkmark that all brands must have.
- Loaded Media can provide full marketing services to assist you in achieving your brand goals. These include Google advertising and media buys, social marketing, YouTube marketing, and many other services.
- They will completely revamp your website (both front and rear-end), and make sure it hits all of their SEO targets. Your website will be professional-looking and will establish your business. Your website’s aesthetic will wow potential clients. They will also be more likely to buy your product or to use your services if it is appealing.
Brand Trajectory
- Signing up as a client gets you a branding plan completely free. Brand momentum is one of the most important and valuable components of any company. To help you understand what your brand goals are, their publicists will perform an in-depth analysis. Without knowing your purpose, they would not simply start services. This is usually completed within 3 to 5 hours.
- As one of the best public relations company in Los Angeles, Loaded Media tailors their strategy depending on where you want your company to go. Their approach to brand direction is unlike any other publicity agency. Brand trajectory is different for each client. Some might be interested in acquiring new customers, increasing brand awareness, improving brand image, or obtaining venture capital. These factors will impact how they develop your comprehensive action plans to achieve your goals. They must have a clear picture of the direction you wish your brand to take. It will determine where your articles are placed and how they are written.
- Once they have established your brand strategy, Loaded Media performs a current analysis of your brand information. Their publicists also do a deep dive into current analytics. This will include research on the current website, rankings, SEO, branding, information about your customers, and demographics. This will provide you with an additional perspective as a client on issues that you might have overlooked. Web analysis is complex but part of their goal is to make it understandable.
- As you work together, their goals will be constantly improved and adjusted. Now you will know exactly where you are and what you want. Now it is time to work out how to get there. They will then create your brand’s complete trajectory plan. This is accomplished by reverse-engineering the direction you want. This plan will provide all the services that they offer, such as magazine placements or website development.
Publicity
- Their public relations staff will put your name out there. Publicity is important for anyone trying to grow their audience. Even if you have a top-notch product or service, it is not enough to make your business a success. Your business’s chances of success increase when you include publicity.
- You can be guaranteed magazine placements or press releases. Apart from everything important in today’s form of publicity, they still perform old-fashioned practices to the highest degree. This will increase your online presence and branding.
- Each month they give you a report with all data. Loaded Media makes data and results transparent. This includes SEO (Social Media), Website Performance, Article tracking, and other relevant data. This is useful for SWOT analysis, which assesses strengths, weaknesses, opportunities, and threats. The data can be used to adjust your brand’s trajectory in line with your brand goals.
Loaded Media Vs. Other Publicity Agencies
In your first month with Loaded Media, you’ll be able to establish a solid brand, a powerful online presence, and unique social media profiles. You will be featured in magazines, have a Google information panel, and a well-designed website. You will outperform the rest in Google results, as well as sales. You will be number one in the field, even though it may sound crazy.
Now, think about working with a different publicity agency. These results can’t be guaranteed. They will demand payment for their services and they will show you which magazines could promote your work. There is a chance it might not work. It could all be a waste of money that didn’t pay off. Don’t waste your time with them when their public relations methods promise results.
Publicity can be a costly investment. You must believe in your business to be worth it. It won’t take long before you start to see it as an investment for yourself. Once you see the amazing results, you will wish you had invested sooner.
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Conclusion
Loaded Media is your best choice for taking your company to the next level. Loaded Media is not only a master at traditional publicity but also excels in the digital aspects of it. Their publicists have the expertise to help you build your company from the ground up so that your goals are achieved and your profits maximize. They turn your business’s potential into a unique empire by conducting market research and creating a unique publicity strategy.
They might have revealed some of their trade secrets. However, no one else can do what they do. No company can match our work ethic and digital strategy. It is possible to try their methods but they will never be replicated. They will carefully craft a path that is right for you while you focus on your talents and brand.
Loaded Media is a Los Angeles-based company. They have witnessed too many publicity agencies moving in and out of the area. As one of the best public relations company in LA, Loaded Media will be here to stay.
LA publicity agencies don’t have the same level of digital and internet marketing like Loaded Media does. This is what sets them apart. And, more importantly, this is how they will make you stand out.
