What is Digital Marketing and How it Work


Digital marketing is the use of internet, social media, search engine, and other digital platforms to reach out to customers. In this modern age, everything changed. Now people are using the internet and social media sites for their daily needs. So if your business wants to be successful in today’s competitive world then you need digital marketing services to promote your products and services in an effective manner.

Marketing is an Essential Part of Running any Business.

Marketing is an essential part of running any business.

In fact, marketing is defined as the process of creating, communicating, delivering and exchanging offerings that have value for customers and clients. So what does this mean? Marketing is about creating value for customers by offering them a product or service that meets their needs and wants. blogers

So how does digital marketing fit into all of this? Well, digital marketing helps businesses attract new customers through multiple channels like social media advertising or search engine optimization (SEO).

What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It includes email and text messaging, social media marketing, search engine optimization (SEO), pay per click (PPC) campaigns, display advertising (e.g., banner ads), and competitive intelligence.

Digital marketers develop a variety of strategies to market their products or services to customers through their customer experience. The types of digital marketing strategies include: content creation; Social media engagement; Search engine optimization; Affiliate marketing; Email marketing; Mobile advertising; Content analytics and Personalization

How Digital Marketing has Changed Over the Years?

Digital marketing has changed dramatically over the years. It is now a part of every business. Digital marketing used to be about the website, but now it is about your entire online presence and how it interacts with your customers. For example, the use of social media platforms like Facebook and Twitter has grown exponentially in recent years; these platforms have become important tools for businesses looking to build their brand awareness and connect with their target audience.

Why Should your Business Consider Digital Marketing?

Digital marketing is the process of promoting your business on digital channels such as social media, blogs, and search engines. Digital marketing is a great way to increase brand awareness, boost sales, grow customer loyalty and satisfaction, increase customer engagement and retention and more importantly generate referrals.

Increase Brand Awareness: Having your company’s logo or name on every product you sell will only get you so far. However when customers see the same logo showing up in places they already go online like on the Google search results page or Facebook newsfeed it increases their familiarity with the brand which helps them associate it more closely with the products that they want to buy from you in future transactions.

What are the Benefits of Digital Marketing?

  • When digital marketing is used correctly, you can expect to see the following benefits:
  • Increased brand awareness
  • Increased brand loyalty
  • Increased sales and revenue generation
  • Increased customer engagement and retention, resulting in increased customer lifetime value (CLV) and customer acquisition (CAC) for your business.
  • The goal of digital marketing is for a company to create an online presence that engages consumers who may have never heard of their product before or those who might need some convincing before making a purchase.

Types of Digital Marketing Platforms:-

There are different types of digital marketing platforms that you can use to get results:

Social media marketing: This is basically using social media platforms like Facebook and Twitter to promote your product or service. You can create a page on these sites where people can follow your company, post updates and interact with others who are interested in what you have to offer.

Search engine optimization (SEO): This is the process of optimizing content so that it appears higher on search engine results pages when someone searches for something related to your business. For example, if someone types “best restaurants near me” into Google’s search bar, they’ll see several restaurants listed at the top of their results page who were able to optimize their site for this query.

Search engine marketing (SEM): SEM refers not just to ads but also encompasses paid links and natural results from organic search queries; SEM strategies include pay-per-click advertising (PPC), which occurs when an advertiser pays each time an ad gets clicked; keyword analysis; and landing pages designed specifically for users coming from those PPC campaigns or other sources like SEO efforts

1. Social Media Marketing (SMM)

Social media marketing (SMM) is a strategy that uses social media platforms to promote a business.

Social media marketing is a great way to build your brand’s presence on the internet. It can be used as an effective tool to increase visibility, drive leads and sales, engage with customers and prospects, nurture relationships with existing clients, and more.

It’s important that you know how digital marketing works before you start implementing it into your business practices because otherwise you risk wasting time and money without seeing any positive results from your efforts.

2. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of increasing the number of visitors to a website by improving the ranking of the site in search engines. SEO is great way to get your business in front of potential customers who are actively looking for a solution that you offer.

Search engine optimization (SEO) is the second step in digital marketing, after choosing what channel or channels you want to focus your efforts on. It’s important because it will help you increase traffic and visibility for your business, which can lead to more sales and conversions.

While SEO can seem complicated at first glance, there are some basic guidelines you can follow that will make this process much easier:

3. Search Engine Marketing (SEM)

Search engine marketing (SEM) is the process of using paid advertising to drive traffic to a website. The goal of SEM is to increase the number of visitors to a website by purchasing ad space on search engine result pages (SERPs). The most common form of SEM is paid search advertising, which involves bidding on keywords that trigger ads or sponsored results to appear in close proximity to natural, unpaid search results on SERPs.

When someone performs a search on Google and other major search engines like Yahoo! and Bing, they will see an organic list with links related to their query at the top and paid advertisements below this section. Typically, the top results are what we call “organic” because they have been rewarded based on how relevant they are compared with other sites within Google’s algorithm called PageRank (keep reading for more information on PageRank). Organic SEO refers to optimizing your site so that it ranks higher than your competitors in these organic listings without paying for it directly through advertisements placed around specific keywords or phrases targeted towards potential customers looking for products/services like yours online!

4. Content Marketing

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract and retain a clearly defined audience – with the objective of driving profitable customer action.

A content marketing strategy delivers a consistent message to target customers, in order to generate leads, create brand awareness, enhance your reputation, build trust and loyalty, drive sales or boost search engine rankings.

Creating engaging content is crucial for successful marketing on social media channels like Facebook or Instagram.

5. Affiliate Marketing

Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. This can be in the form of cash payments, free products, or other incentives from an advertiser to a publisher. Affiliate marketing has seen many improvements over the years as companies have learned how to use it more effectively and efficiently.

6. E-mail Marketing

E-mail marketing is a type of marketing that sends email messages to promote, publicize and sell products and services. E-mail has been around for decades but with the advent of smartphones, people are now receiving more than 100 emails every day. In fact, 90% of all business professionals check their inboxes at least once a day! So if you’re not already using it in your marketing strategy…you need to start now!

To set up an e-mail campaign:

Create a database of potential customers and store them in an Excel sheet or another program like Mailchimp or Infusionsoft (both free). Ask friends/family members/customers who would be interested in your product/service if they would like to receive updates from time-to-time via email

Sign up on one of these platforms which can help manage the entire process from start to finish (you don’t need both)  – MailChimp has over 7 million users worldwide and can handle millions upon millions of subscribers without breaking too much sweat – Infusionsoft is used by more than 40k companies worldwide and boasts integrations with all major payment processors

7. Mobile Marketing

Mobile marketing is the use of marketing techniques to direct consumers to a business’s products or services via their mobile devices. Mobile marketing can be used in conjunction with other online advertising and social networking sites. Mobile marketing has grown significantly over the past decade, with an estimated total of $6 billion allocated for mobile advertising worldwide in 2017.

While some companies may not see the value in investing in mobile marketing strategies, it’s important to remember that more than half of all Americans own smartphones, with younger generations even more likely to own them than older demographics. In fact, nearly 90% of 18-29 year olds own a smartphone! If your company isn’t taking advantage of this growing trend by incorporating some sort of digital strategy into their business plan, then you could be missing out on potential customers’ attention—and dollars—in this lucrative market niche.


Digital marketing is a very important tool for your business. It can help you reach more customers, increase sales and boost your profits. If your business is not using this marketing strategy then it’s time to start now!