TECHNOLOGY

What Is A Digital Marketing Audit And How Can It Help Your Business?

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Do you feel like your digital marketing campaigns have not been performing as well as you’d like them to? Do you feel like your current AdWords agency in Sydney is not getting you the results that you need? Do you want to take your business to the next level through effective online marketing?

Well, then you may be interested in getting a digital marketing audit! As experts in online marketing and Google AdWords management in Sydney, our team at Esteem Media is knowledgeable about the types of digital marketing audits available and how they could benefit your business!

What Exactly Is A Digital Marketing Audit?

A digital marketing audit is a detailed examination that is done on all of your online marketing endeavours, including things like SEO, social media marketing, site content, paid advertising and more. This examination may also have a look at your competitors’ online marketing efforts to see how you fare against them. Your results are usually given to you in an easy-to-understand format so that you can understand your online marketing strengths and weaknesses.

There are many different types of digital marketing audits out there ‒ some that are very basic, and some that go into extreme detail. They are usually carried out by digital marketing agencies that use cutting-edge online tools to do research and present the found data.

Digital marketing audits are important as they allow you to make effective changes to your efforts and give you an accurate idea of your digital marketing results.

What Are The Different Types Of Digital Marketing Audits?

While there are digital marketing audits that take all of your online marketing efforts into account, there are also those that focus on very specific areas, including:

  • SEO Audit – SEO audits have a look at all your SEO efforts and see if your SEO services in Penrith are really serving you or not.
  • Adwords Audit – As experts in Google AdWords management in Sydney, we cannot stress enough the importance of doing regular AdWords audits if you want to make the most out of the platform.
  • Social Media Audit – A social media audit will take a deep dive into your various social media profiles and see whether or not you are using the platforms effectively.
  • Graphic Design Audit – A graphic design audit will look at various elements of your branding and graphic design and determine which areas can be improved upon. 
  • Web Design Audit – A web design audit will take an in-depth look at your web design and determine how practical, appealing and easy to use your website may be. There may also be comparisons made against your competitors.
  • Loading Speed Audit – A loading speed audit will test the loading speed of all of your web pages, including landing pages, and assess which loading speeds may be affecting your SEO and conversion rates.

Zoning in on specific areas of your online marketing efforts may be effective in helping you discover what can be improved upon.

What Are The Top Benefits Of Getting A Digital Marketing Audit?

There are many benefits to getting a digital marketing audit, including:

  • They are usually free – Many digital marketing agencies and AdWords management teams in Sydney usually offer this service for free as a sort of promotion. And while there are still paid options, it is relatively easy to access this service for free.
  • They identify strengths – It can be very relieving to be notified of the strength of your current online marketing campaigns, and you can really zone in on these strengths and play off them.
  • They identify weaknesses – Understanding your weaknesses is also very important as it allows you to work on your weaknesses and improve certain aspects of your digital marketing strategies.
  • They show gaps in your marketing – Even some of the biggest companies in the world have gaps in their online marketing. Knowing that you have gaps in your digital marketing allows you to plug them.
  • They show when you may need new service providers – By getting regular digital marketing audits, you can assess whether or not your current online marketing and AdWords management team in Sydney is doing a good job. Recurring negative results may indicate you need to swap agencies.

As a professional AdWords agency in Sydney, Esteem Media offer a comprehensive digital marketing audit that is completely obligation free! After you’ve received your results from us, you may be interested in our social media services, SEO services in Penrith and Google AdWords management in Sydney. And if this is the case, we would love to take your business to new heights! Contact us today.