Marketing and advertising, in the present era, is constantly evolving at a rapid pace. It has enabled augmented change in the success and progress of any business, causing an acceleration of the rate of change. Since the trends are progressing, the role of marketers and influencers will not stay the same in future. Thought leaders and marketing enthusiasts need to constantly learn, unlearn, and relearn.
It means that professionals and other interested parties need to stay updated with new marketing, advertising, and retail trends and keep their eyes on the future to know which skills are required and when. One of the visionary ways is attending international marketing conferences, such as MARsum. It provides a platform for learning and networking through keynote sessions and panel discussions. Industrial experts from all over the world share their knowledge and help you move towards the betterment of the industry and ultimately your business.
Due to the pandemic, most of the global population of marketers and other workers are working from home. So, to make the most of that time at home, here are top 6 marketing trends you should watch for in 2021:
Building Content Communities
During the pandemic, marketing teams shifted their focus to personalisation in their work. The increased focus on building communities has been a push for these teams all year long but it is specifically around content sharing and creation that allows them to continue to expand their reach. Expanding your reach, with fewer resources is great for brand awareness.
Doubling Down on SEO
Some trends never go old or completely out of style but only stop being in the spotlight for a period of time. Spending time creating a well rounded SEO strategy and delving into keyword research has become even more important for your content strategy to be able to realize long-tailed opportunities.
Testing AI – powered Copy
Content experts had actually predicted the rise of AI a few years ago. Now, with certain content tools, which use AI to take data and create summaries, captions, along with full blog posts are becoming more widely available. It is pretty likely that these AI tools will take off in 2021.
Focus on Products & Services
Another important content marketing trend will be carried forward to this year but with a tighter focus on bottom-of-funnel content, which is related to your businesses’ core offerings. It can also help you with a better understanding of content ROI.
Improving Content Experience
How you’re interacting with content is as important as the content you’re interacting with. This requires a focus on content experience, which is going to be a key content marketing trend for the year 2021.
With the onset of the pandemic, businesses need to update their marketing strategies and what better way to learn the depth of new trends than to attend an international marketing conference like MARsum.