The benefits of advertising go beyond the promotion of products and services. It helps increase customer awareness, keep existing ones, and even boost employees’ morale. These are all crucial for growth and success, especially for small businesses.
Modern advertising has become a complex mode of communication. There are myriad ways of delivering a business’ message to consumers.
Despite this variety, you can sum them up into a few main types. Read on to learn the main types of advertising you should know.
This is one of the traditional types of advertising. Print advertising covers newspapers, magazines, brochures, flyers, posters, and mail.
Before the age of digital advertising, print advertising was dominant. Now, it’s a shrinking medium.
Small businesses might find it more costly than digital and social advertising. It’s also harder to measure the success of print advertising campaigns. Yet print advertising can still be effective for certain areas and demographics.
Broadcast advertising spreads ads using mass-market media like radio and TV. This includes infomercials, network spots, and public service announcements.
TV ads can be too expensive for small businesses. Yet, it can be more affordable with local TV and radio stations.
Broadcast advertising can also be a risky investment. This is because it’s easy for people to skip or change the channel.
Outdoor advertising is also known as out-of-home advertising. This refers to ads directed at consumers outside their homes.
Outdoor advertising is also a mass-market medium like broadcast advertising. It includes billboard ads, transit ads, and digital signage.
This is one of the kinds of advertising where graphic design is important. People passing by must read and understand your message fast.
Outdoor advertising can also be a bit expensive. It’s critical that you choose the right medium for your campaign.
Social Media Advertising
Social media is a popular choice for many small businesses. Compared to the other types, social media advertising is more affordable. It also offers more precision in targeting customers.
For example, retail stores can use ad targeting to narrow their audience to only local customers. Social media advertising gives more immediate ROI. This is because of the number of people using social media in real-time.
Paid Search Advertising
Paid search advertising is another type of online advertising. It involves bidding on keywords. Ads related to specific keywords go to the top of a search engine results page.
Advertisers only pay a fee every time their ad gets clicked. This provides the basis for pay-per-click.
This type of advertising is also targeted and measurable. It’s great for small business advertising because it’s simple, efficient, and cost-effective.
Mobile advertising is among the more recent kinds of advertising. Advertisers deliver their ads on mobile devices like smartphones and tablets.
Mobile advertising includes mobile display ads, app ads, and videos. This is a great avenue since more people are now shopping online using mobile devices.
Know Which Types of Advertising Suits Your Business
Advertising is essential for a business’ growth and success. Particular to small businesses, knowing the types of advertising is crucial. It can help them stay competitive in an often saturated market.
Want to know more about advertising? Check out our other guides here for more tips on effective advertising.