What Are the Best Marketing Strategies for Saas Businesses?
What Are the Best Marketing Strategies for Saas Businesses?
Marketing is the growth button that powers your SaaS business into the next stage of rapid development. Setting together an efficient SaaS marketing strategy means identifying the best ways to rake in new customers. For beginners, SaaS marketing needs a company to build and promote and edit content online at different levels of awareness.
Here are the top SaaS marketing strategies to help you compete, endure and grow in the world of software business:
Automate the Sales Motions to Initiate Conversations
A sales motion is the mixture of actions and the common sales philosophy that you perform in business to sell your product. Sales motions give your employees a more clear picture of how they should be marketing your product and whether they’re doing it in the right way.
Automating the sales motion can:
- Save plenty of time that you can utilize nurturing and converting leads.
- Give you more clarity in your sales ecosystem, allowing you to identify convertible leads instantly.
- Give a seamless combination with your current systems and CRM.
Create a Lot of Content
Content marketing is one of the best strategies utilized by most of the famous SaaS companies. You have access to a lot of first-hand industry data that works all year round and is relatable to the entirety of your target market. This means creating a lot of articles, blog posts, and video content on the topics you’re great at. Edit content online on your website as you find something new to update. Creating content in high quantity also supports your SEO, helps you earn backlinks, and increases brand awareness.
To make your content more powerful, you can:
Write on topics that are searched frequently. You can use Google’s “People also ask” feature to search the most searched questions in your niche.
Add visuals in your articles and blog posts to make them more appealing.
Provide Instant Calling for Registration to Generate Sales Leads
Customers are more likely to convert when they are assisted by a salesperson who helps them know the possible benefits of your SaaS product. It also helps in creating a positive reputation of your company, all your potential customers will appreciate your promptness.
Enabling prospects to book sales or product demo calls immediately helps your sales team connect with them directly. That’s the most suitable time to convince prospects to make a purchase because they intend to buy your product, you only have to guide them in their buying journey.
Set Up Product Tours
One of the biggest difficulties every SaaS business faces is customer recall or retention. You can analyze multiple tactics to get customers, but when it comes to holding them, you must use correct strategies.
The best way to reconnect customers is by setting up product tours. Ask yourself this question: You have built a great SaaS app, but are your customers capable of getting the most out of it?
Many SaaS products are complicated to use, and if customers get tangled, they will get irritated. But if you offer product tours that help your customers find the value you have to offer, then they won’t churn as quickly. Product tour videos, pdf and infographics also help you to use them in your promotion campaigns. You can use the pdf editor for creating and editing pdf files you’ll use to send through email.
Improve the Registration Flow for Buying of a SaaS Product
Changing the registration process for buying your SaaS product can have a positive impression on your conversion price. The best way to kill this friction is by providing instant access to the user with only required information like name and email. Let people have a look at your product; you can gather more data when they are satisfied using your product.
Here are three best ways to optimize your registration flow for purchases:
- Create a two-step checkout: Setting up a two-step checkout rather than a one-step checkout can increase conversion rates by about 10%. The customer’s name and email would be in the first step, and then the next page would be about payment details.
- Use third-party authentication services: Third-party authentication services like Google, Twitter or Facebook authentication make it simpler for your potential customers to register on your site. Combining third-party authentication services also reduces the requirement for email verification and assures that you have the right data.
- Decrease the necessary fields in the sign-up process: If your current registration flow needs users to fill in a lot of details, such as business name, position, size, etc., you might see a drop in conversion rate. Since you are asking for engagement, candidates might have no idea whether your product is worth all the irritation of the registration process they have to go through.
Utilize the Potential of Referral Marketing
Referral marketing might be the most common strategy in the market, but it works well. Adding this as a piece of your marketing strategy can help you get the most out of your SaaS business.
Here’s how you can take your referral program to get success:
- Showcase your referral program as a button on your products’ homepage or your website. That way, customers will be able to see it clearly.
- Let users know what they will be receiving in return and how long the bonus will be valid.
- Decide what drives people to purchase your product and give that as an incentive.
- Make it simple for customers to refer their friends. You can attach social media links, or copy your referral code choices so that consumers can refer to someone with a single click.
- Advertise your referral program on various channels, such as emails and social media, to boost visibility. You can also send fax by email with a pdf and brochure in attachment.
Build Partner Pages for Speeding Up Registration
A partner page is a page on your website that displays other related SaaS products (that are not your opponent), who then similarly promote you on their site.
You should consider building partner pages to boost enrollment to your SaaS product. When building partner pages, follow these four best practices:
- Define your perfect client persona and check whether it projects with your partner’s target audience. Does your potential partner have a product that serves well when mixed with yours?
- Establish partner desires. Know what good business is for their services. For example, it might be a “support and get supported” strategy or “promote in the transaction for payment.”
- Make sure to communicate what you are expecting from your partners on a monthly, quarterly, or annual basis.
- Permit your partners with the top content and resources to help them positively promote your SaaS product.
Host Q&As on Social Media
Connect straightly with current and potential customers by hosting Q&As:
Gatherings where your users can talk about their interests. SaaS tools are natively technical, so people will surely have issues. Answering tough questions might not sound enjoyable, but teaching customers and addressing their concerns will help you develop their trust in your brand.
Promote your Q&A meetings well in advance to maximize participation—post about it on each of your social media platforms, also on your website. If you’re getting questions in advance, give users an email ID they can send queries to, or ask them to send them to your business page via messenger. No matter how you receive questions, constantly record the Q&A meetings so you can post them later.
Many SaaS businesses choose to collaborate by driving a co-marketing campaign with other companies that either complement their product offering or share a comparable point of view to business.
There’s no strict rule about co-marketing, but typically the companies associated create a piece of content, such as an ebook, publish some research or host a webinar. The leads created and the costs incurred are to be shared by the companies competing.
Both companies can leverage each other’s audience and possibly reach a unique audience. If both companies are aligned, co-marketing can be very efficient. However, it’s necessary to assure both teams are in the contract and understand expectations from the origin.
Regardless of whether your fundamental conversion metric is a registration form, free trial, or online purchase, the fact remains that most website visitors never take the step you want them to. Using retargeting can dramatically boost conversions by re-engaging people that left your website.
Retargeting tracks your website visitors and then shows online adverts as they visit other sites on the web. Many eCommerce sites lead the way with retargeting by giving contextual offers to attract back website visitors. Just think of the time you were looking at an item of clothing online, left the website, and then viewed adverts promoting that software on your favorite websites or social media. That’s retargeting in action. Regardless of the business, you can use retargeting to turn hard-earned website visitors into consumers.
Stand Out with Your Unique & Creative SaaS Marketing Strategies
As a SaaS business, you may think online marketing strategies are just for B2C companies, but that’s not true! Create innovative campaigns and be clear about what you want the campaign to do, that will help you stand out from SaaS companies adhering to more conventional advertising tactics.
Use the SaaS marketing strategies addressed in this post, and control your social media accounts to see what resonates most with your supporters. Each company is different, so be ready to tailor each of the strategies to best suit your audience.