Gas stations have become stops for snacks, fuel, lottery tickets, toiletries, and much more. With various conveniences in one place, it is not surprising to see that investors have incorporated more than 50% of car washes with gas stations.
The car wash industry has become popular because people are gaining more interest in vehicle maintenance. In 2020, the world market size for the car wash industry stood at $27.8 billion. By 2028, investors expect the rate to increase by 3.8%. Research has also shown that 66% of car owners in the U.S. will need car wash services once or twice a month.
Investors incorporate car washes at their gas stations for the following reasons:
Extra Revenue Stream
If you’re looking for a way to make extra income as a gas station owner, a car wash gas station is a viable side venture. While many factors affect car wash revenue, generally, smaller self-service washes can bring in about $41,000 a year. However, more extensive luxury facilities can bring in as much as $686,250.
Incorporating a car wash into your gas station means adding another income stream. Hence, you don’t have to rely on your convenience store or gas pumps for income. The car wash will add a significant amount of money to your profit pool.
A car wash requires periodic maintenance to ensure all components and systems work. However, if you set up a self-service facility, your responsibility doesn’t extend much. A self-service car wash requires minimal attention from the owner. When using self-serve car washes, customers manually clean the exterior of their vehicles using the washing tools.
You may even add coin-operated machines to allow customers to vacuum the interiors of their cars. Either way, the gas station, and car wash business will run itself. Hence, allowing you to do other business while earning extra income.
Many investors claim that car washes generate more income than their gas pump counterparts. Most investors agree that convenience stores and car washes are their primary income sources.
A gas station brings in traffic from the car owners, the target market, while car washes generate income. With a car wash incorporated into your gas station, you can earn higher profits than you could from a gas station.
In most cases, price is not a factor for customers using a gas station car wash. Because most shoppers choose convenience over prices when making purchases. Studies have shown that 52% of consumers claim that convenience is a crucial factor in half of the purchasing decisions they make. Moreover, 93% of customers choose a business on a convenience basis.
Thus, you can earn higher profit margins from the car wash by elevating prices as an investor. You will likely find customers still coming to your station due to the convenience of fueling, washing, and shopping in one place.
Incorporating a car wash into a gas station may benefit your brand image. You can use the car wash to enhance the brand identity of your business. Implementing eye-catching graphics, colors, and fonts that reflect your business can boost your brand awareness. These elements also promote visual appeal, giving off a professional look that draws customers.
While using the car wash to promote your brand, you let customers know what quality services they can expect from you.
How to Streamline Your Gas Station and Car Wash Integration
Integrating the car wash system with your gas station is among the crucial variables you should consider. The point-of-sale (POS) should work effectively with the set-up for controlling the car wash.
The POS system should mesh well with the fuel tracking software when you link your car wash to a gas station. Otherwise, your clients may fail to purchase a car wash at your gas station.
To connect your gas station’s point-of-sale (POS) software to a car wash, you need a computer to link your gas station’s software. Your software and hardware systems should allow you to accept all means of payment, like:
- Google Pay
- Gift cards
- Contactless payments
- Loyalty cards
- EMV chipped debit cards and credit cards
- Prepaid cards
The Bottom Line
When car washes began gaining popularity, many investors took advantage of the amenities. They incorporated them with gas stations. Integrating the two businesses comes with customer engagement and revenue benefits.
Josue P. Ford
Professional home cleaning might not seem the most glamorous job at a first glance, but the science, the skills, and the engineering behind it is truly fascinating. Many homeowners think that gutter cleaning is a walk in the park – when they remember to do it –, while others experiment with all the cleaning myths they find on the Internet to no avail. For this reason, when you don’t find me at clients’ homes offering professional services together with my team, you can find me writing guides and busting myths about everything from window cleaning to carpet washing and more. Educating people on how to maintain their home assets has been a long passion for me. I firmly believe we can achieve sustainability and prolong the life of all our home items by the simple acts of pro cleaning and maintenance.