It’s incredible how fast Facebook gained popularity in no time! Let me tell you, recent surveys show that more than 45% of people in the world spend 20% of their mobile time on Facebook. Isn’t it surprising? Well, Facebook is among the most influential advertising platforms for sponsors and business persons who want to raise their sales and profits. With so many active users, Facebook Ads are a piece of cake for any advertiser looking to reach new viewers in a place where people are already spending a lot of time. The hidden secret to an effective Facebook marketing campaign is based on your business objectives, the different kinds of ads you pay for, and the piece of information that people joyfully deliver to Facebook that you can use to target your ideal viewers. But to do this, you first need to know what Facebook ads are and how many types they have? Check them out in this article, and begin developing harder-hitting ads right now.
What are Facebook ads?
Facebook ads are sponsored messages from businesses that are designed in a way to help the people who matter most to them. Advertisers develop campaigns that have particular goals, which are referred to as “advertising objectives.” For instance, a business may start a campaign because they need more people to come to their website. When they create ads within that particular campaign, they will select photos, text, and an audience they consider to help them get more visitors. Fortunately, the app’s marketing team has introduced various Facebook ads to help your master plan. Alright, let’s take a quick look at all the ad types and discover which ones suit your preferred campaign objectives!
Types of Facebook ads:
Are you searching for the right place to advertise your videos? Let me tell you that Facebook is the best option for you. A couple of years ago, it was observed that Facebook surprisingly has 100 million hours of video watched daily! Video ads help you demonstrate product attributes, attract the users with quality sound and motion, make a powerful link and move people toward sales. When you observe that brand recognition improves by 139% after viewing videos, and 90% of users say videos help them make their minds purchase something, Facebook video ads look like a child’s play. These types of ads are best used for brand awareness.
It is a type of Facebook ad which allows you to enjoy more visuals than many others. Whether you are pointing out one product in many ways, telling a story, or describing a product’s characteristics, the Carousel Ads are going to give you more benefits. They work ten times better than other Facebook ads. These were primarily designed to do three basic things: create maximum website visitors, drive reasonable conversion rates, and making overall marketing results better. This costly ad space is just full of creativity.
Canvas is an interactive ad that helps users absorb in your content. It is recently only accessible on mobiles. It will demonstrate your business in a new, distinctive and attractive way to let your users enjoy your best content. You can use Canvas Ads to develop a mini-landing page with a beautiful logo, text blocks, and image carousels. These ads are serving businesses that tell fascinating brand and product stories in entertaining and productive ways for both the buyers and the marketer. Users can watch charming videos and images, swipe through carousels, and discover photos with labeled products with the help of it.
Dynamic Product Ads (DPA)
There is no need to waste time and energy devising hundreds of numerous Facebook ads for every product when you strive to access the same audience. Indeed, Facebook made it much easier for you to exhibit your number of products. DPA targets users based on previous actions on your website or app with a perfectly timed ad. Facebook dynamic ads spontaneously advertise products to those interested in your website, in your app, or anywhere else on the internet. To establish this Facebook ad type, you have to upload your product record to Facebook’s site. This would only be done once, as these ads will then automatically deliver related product ads for as long as you select.
If you are searching for the best Facebook ad formats that permit you to display your products, Collection ads are among them. These ads allow you to showcase many products you sell on your website. This ad type targets many products that are sold on your site. You can this way then make use of your collection to design dynamic ads that tell a more bottomless store and forcefully engross your viewers. It helps you a lot in another way. If the users click on your ad, they can browse many other products or find more explanation about your products or services, in a fast-loading experience, without minimizing or exiting the app. It is mainly devised to make it simple for the users to view and buy your products from their mobile.
Lead Ads are the superb way for, you got it, acquiring new leads! This ad type permit users to download your ad or sign up for your proposal without exiting the Facebook app. Once customers are familiar with and believe in your brand, it’s the perfect time to develop a relationship with them. Using Facebook ads to get people to view your products and drive more required leads is the subsequent step of any successful Facebook marketing campaign. In short, these Ads are a fantastic way to enable your customers to connect with you, assisting both of you comfortably.
One of the most popular Facebook ads is photo ads. They can be seen non disruptively in the user’s newsfeed as they seem like any other content post. It would not be wrong to say that it is the most “trouble-free” type of ad format to create that can help your business flourish in no time.