What Are Custom Instagram Filters and Benefits of Their Use

With the advent of AR filters on Instagram, they have become a full-fledged way of promotion, and many brands are looking for fresh AR ideas to declare themselves to a large audience. But what are custom filters on Instagram and why AR filters are so widely used for account promotion?

What Is an AR filter?

Augmented reality filters are 3D and 2D effects, digital objects, and animations applied to a real image of a person or any object through a phone camera in real-time. AR reality filters can change the background, add various objects, change the outlines of the face, the color of the eyes, hair, and much more.

How to Get an AR Filter on Instagram?

Since 2019, Instagram has given users the opportunity to add their own custom Instagram filter on the platform. If you are reading this article, most likely, you are an active user of this social network and know about its almost endless collection of custom filters. But how to get Instagram filters exclusively for your brand? Facebook has the Spark AR Studio app for creation of your own unique filters. This program is available both for PСs for a convenient and detailed design and for smartphones to check how the new filter will look in action. This opened up the opportunity for all users of the social network to implement their AR ideas in life.

Benefits of Using Custom Instagram Filters

Custom Instagram filters have become another unique brand promotion method. Here are some of the benefits that AR filters provide:

· ‘Try Before You Buy’

Many companies create filters with their products, which customers can ‘try on,’ for example,Instagram AR glasses, or see how the new chair will look in the interior of the apartment.

· Company’s page and logo

Some brands create filters with the craziest AR filter ideas and put their logos on them. The brand is counting on the spread of the filter, and therefore, more people find out about the company and its product. In addition, a page that provides the filter is always indicated in the upper left corner of Instagram story.

· AR filter ads

Filter ads are already available on Facebook and will soon be added to Instagram as well. This will allow for further development and promotion of the brand.

· Great love for Instagram stories

More than 500 million people use Instagram Stories every day, and filters have long been an integral part of them.

· 70% more efficient

Recent research shows that AR experience is 70% more memorable. This dilutes the flow of monotonous information in the form of photos and videos, which is why big brands often invest in AR filters.

There is a huge number ofexamples of augmented reality filters, both virtual trying on the product and simply cool and bright filters that are easy to remember and spread quickly. AR filters open up completely new opportunities for brands and are well worth the investment. To get all the benefits of using a filter as an advertisement for a company, it is important to make it very high-quality.

Why Designer AR Filters Are Better?

Many companies turn to professional of AR filters development to create custom filters, but is it really necessary if you can make them yourself using the Spark AR[1]  from Facebook. In addition, AR software studios define the clients’ goals and make the best Instagram filters suitable for them and their businesses offering professionalAR filters software. Since AR filters have become an integral part of brand promotion, you need to make them really high-quality and memorable. Everybody wants to use beautiful and modern filters in their stories. So IG filters developed by professionals can increase UGC, coverage and traffic. When investing in AR filters, invest in the best ones, which would perfectly cope with the promotion of your business.