In the todays circumstances of Pakistan economy second stream of income for an individual has been necessary. E-Commerce is the best platform to do this. Pakistan is the fifth most populated country in the world. There is a good potential for beginners to start as an e-Commerce business in Pakistan.
What is e-Commerce
E-commerce is the activity of buying and selling of products through online channels.
The popular e-Commerce models are
1. B2B
2. B2C
Business to Business (B2B)
In this business model one business sells its product to another business Like a manufacturer sells its product to wholesaler
Business to Customer (B2C)
In this business model business sells its product to direct consumer like Daraz in Pakistan
Identify Your Product and Target Market
Before starting an e-Commerce journey firstly you need to identify the product you wish to sell. You need to research and survey in market what are trending products. In Pakistan trending products are fashion, beauty and homeware.
Target market is the people who are the users of your product so whatever product you have finalized you also need to find the right audience of that product.
Product Sourcing
The second step after finalizing the product is sourcing. You need to find out the right supplier who can provide you the product in sufficient quantity at good price. It helps you to compete your competitors and attract customers.
Online Presence
When it comes to talk about online presence so it is preferred to create your own online store rather than going to online platforms like Daraz and Amazon. For creating store you need to buy a domain name and web hosting. There are many service providers who provide website domain and hosting service in Pakistan at good price like Sahar Tech. It has good packages of website hosting in Pakistan you can avail at the best price.
Product Listing
After creating a website another step is to list the products on your website. In this step you will need to upload the product that includes product description, price, image and quantity available in stock.
Product Marketing
Marketing is the backbone of every business. It is necessary to choose right marketing strategies to target right audience and increases sales. Here are some marketing strategies that can help you to achieve targeted sales.
Digital Marketing:
Digital marketing involves the process of marketing through online platforms through different techniques such as SEO (Search Engine Marketing), email marketing and PPC (Pay Per Click).
Influencer Marketing:
Influencer marketing involves marketing the product through social media influencers. There are many influencers who have millions of followers on different social media platforms that can help to achieve target audience
Reseller Marketing:
Reseller marketing involves partnering with others on commission basis to market your product and generate sales for you. This technique is very common in Pakistan.
Social Media Marketing:
Social media marketing involves promoting through social media platforms like Facebook, Instagram, Twitter and TikTok. It is the best way to target audience and drive traffic on your website. Its also helps in building brand awareness and engagement of your audience.
Bottom Line:
Starting an ecommerce business in Pakistan requires careful planning and execution, especially when it comes to choosing the right web hosting, domain registration, and managing to Buy PKNIC prepaid cards for local domain management. By following the steps outlined in this guide and leveraging the right tools and strategies, you can establish a successful online presence and tap into the growing ecommerce market in Pakistan.
