Ways to Make More Money with Google Ads
Typically, one of the popular advertising channels used by businesses is Google AdWords. It refers to a pay-per-click (PPC) advertising platform designed to reach potential customers with the Google Search Network and the Google Display Network. However, with the advent of other advertising strategies in the market today, you’re probably wondering if Google Ads can still do wonders for your business.
For instance, Are you still not sure whether Google Adwords is effective for your business or is it really going to help you make decent money? The answer is ‘yes’ because Google AdWords is an excellent source to find those people who are already in the list of your prospective buyers and searching for products and services that you sell right now. The marketing rule is that when customers are already keen on buying a product, there is little effort required to just help them buy. There are many reasons Google Ads is a cool marketing resource; however, the biggest advantage it offers is by putting your message in front of all those people who are ready to make a purchase.
Let us show you why Google AdWords is the only profitable platform for 2020 marketers who use digital marketing technologies to boost their businesses.
How Google AdWords Allows More Profits for your Business
Dealing with PPC campaigns through Google Ads can be complicated if you don’t have any idea what to do in the first place. Without the proper knowledge, you may be unable to use your advertising campaigns to your business advantage. Because of this, learning how to launch a solid Google AdWords advertising campaign is essential. To get started, you may work with a reputable marketing consultant like Claire Jarrett, who can offer training and consulting services about Google Ads and other digital marketing strategies.
Hence, with the things you’ve learned from the training and other resource materials,You can optimize your PPC campaigns using Google AdWords in quick simple steps. There are many elements of a well-designed pay-per-click campaign that are vital to your overall revenues and conversions. Google AdWords is the best way to find customers who search on Google or Bing to give you exactly what you are looking for.
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- Your Landing Page Must be more Relevant
There is no magic formula for having a positive and profitable PPC campaign in the contemporary era. However, there are several things you can do including making your landing pages more relevant to enhance your revenues. Some people think it is not as important as it sounds; overlooking this problem can cost you dearly.
Because of the nature of the paid search platforms, it is always easy to get lost. Marketers need to perform many tasks such as testing ad copy and creating funnels to put their energy in creating healthy campaigns. However, the real show starts after that when a user clicks on your ad and lands on your website. Because the real goal of the PPC campaign is to make a sale; a successful PPC ad drives qualified leads to a landing page more easily. However, that is just the first part of the winning process.
Now the work starts for you because the effectiveness of your landing page is indispensible to convert that prospect into a paying customer. You better be ready to optimize your landing pages for PPC conversions and align the message of your landing pages with the message of your PPC ads. That requires maintaining a consistent policy of keywords; the landing pages should be improved in addition to ad copy consistently to improve the click through rates.
- Optimize Negative Keywords
Using the negative keywords can be a powerful strategy for you while ensuring the integrity of your Google AdWords. The platform helps you to specify what keywords are not effective or a good fit for your services and products. You can tell Google about your product and what it is not by using negative keywords. That will prevent Google from showing your ads on keyword searches that are not in alignment with your prospective customers.
- Use RLSA
Another great feature of Google AdWords is RLSA. Especially, for startups and small organizations, the budget they have for advertisement is often shrieked. RLSA which stands for Remarketing Lists for Search Ads helps you to target customers who are already familiar with your brand. For example, if a customer visited your website and received a cookie, they are search the Internet sung keywords you are bidding on. These are the people who are ready to buy.
- Change and Use the Right Keyword Match Type
While launching a right Google or Microsoft campaign, successful marketers often start with several ad groups that have strong themes of similar keywords. A mistake some people make is that they do not use broad modified match’s types because they offer a good level of control to qualify for ads. The recent trends are changing towards a blend of phrase and an exact match. The winning search queries are those that include an exact phrase or match.
- Use Relevant Ad Extensions
A lot of PPC campaigns focus on headlines and the content of the advertisement. There are Ad extensions that are vital part of customer experience and can offer you a delightful way to boost the performance of your ads. Ad extensions can also help to tell your brands story in a better way while offering valuable information to the consumers as well. You can choose from a list of several extensions below:
- SiteLinks Extensions
These are the link extensions that your customers can find easily. They help them to land on certain landing pages.
- Callout Extensions
Use these extensions to build trust with your customers.
- Structured Snippets
You can use structured snippets to provide greater information about your products features.
Conclusion
If you want to make money with Google Ads, you should make your business more visible on platforms where people are searching for things—may it be a piece of information, product, or service. If your business isn’t active there, generating more money in the form of revenues would be impossible.
That said, Google AdWords remains an effective way of bringing more money to your business. It can reach more potential customers who are already willing to buy a product or service. Therefore, if you’re planning to develop an advertising campaign with Google Ads, keep the information mentioned above in mind, and you’ll be on your way toward success.