Ways of Improving Financial Analytics

The quality of the financial analytics of a company is one of the main ingredients that makes for either a really successful business or a bankrupt one. It makes the difference between knowing which services and products are making you money and which ones are duds, which marketing campaigns are effective and which ones are just money sinks, which employees are being productive enough and which ones aren’t, and much much more. This is why learning how to improve financial analytics is so vital for businesses, and in this article, we’ll go back to the basics and learn a few ways almost every business can use to increase the quality of their financial analytics.

The Quality of the Data 

Since the dawn of time, philosophers and thinkers have been thinking about how we can trust our perceptions and use the data we gather from our senses to come to conclusions because they know that the reliability of our senses is key to reaching correct conclusions about the world.

The same applies to data and financial analytics. The methods, algorithms, etc. all act on one fundamental assumption that the data you’re working with is not fundamentally garbage and nonsensical. Advanced algorithms can leave room for some error in the data and correct for it, but that’s generally very limited. 

If you want your financial analytics to be accurate, reliable, and trustworthy, you need to take steps to ensure the data you collect and use is reliable. You can do so through multiple means: you can hire independent auditors to go through your books and analyze your data from time to time, you can hire an employee and make them responsible for data accuracy monitoring, or you can use software and tools that accommodate data unreliability and error better. 


Working on data can be taxing, requires a lot of attention, and needs considerable experience, which is why data analysts are paid a hefty sum of money and are in demand. If you’re a medium or a small business, you might not be able to spend this amount of money and afford a data analyst or multiple data analysts.

This is why you need to invest in automation both on the data gathering front and the data analyzing front. By relying on automation using simple algorithms and applications, you can lighten the load on your employees quite a bit and increase productivity. With limited resources many medium and small businesses suffer from, this might be the only way professional financial analytics might be possible.

Artificial Intelligence 

Artificial intelligence in finance is taking the sector by storm — they not only optimize and streamline data collection, but these algorithms can also detect data unreliability, perform complex mathematical operations, and generate easy-to-understand graphs automatically. 

With AI, it is possible to analyze terabytes of data and glean useful information from it for your business in a matter of hours. This is making rich financial analytics available on a scale never before seen. You’ll be able to make more informed, prescient decisions thanks to AI algorithms — if you have the technical know-how, you should definitely look into using it in your business. 

Ellen Hollington

Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.