Ways In Which Color Can Improve The User Experience

Color is a key element in every design project. In websites and app development by mobile app development company, color is not only used to represent brand values, connect with the target audience and reinforce the message to be transmitted. So color is not a decision in which only the aesthetic aspect is taken into account, but also the functionality. Thus, choosing an appropriate color can improve the user experience. In this article we indicate some common ways in which the correct use of color can have this result.

Offers contrast between the background and various elements

Contrast is a feature of any interface and not only this contrast is sought when selecting a color palette, but because the color can add more contrast to the overall design.

When choosing a color palette, the contrast is kept in mind so that the frontal color can stand out in the design. This color is used in elements such as descriptive text and titles, buttons, links, icons, etc. Usually only one background color is used and the other colors serve as an accent for the various elements that are placed in the design.

In some cases, these elements are also photographs, so it is necessary to look for a color palette that works for these elements. In these cases, one of the most common and effective solutions is to use white as a background if the photo contains a large number of colors. You must choose based on the colors that abound in the photograph, differentiate them and place a color that can contrast with those found in the photographs.

Guide user view

As we have already mentioned, the background color adds contrast to the elements that are placed in the design. This contrast can be used not only to highlight elements, but also to direct the view of users and that there is a correct visual reading in the design. There is a very low probability that the user will read all sections of the home page and address only those that interest them most. For this reason, it is important to distinguish sections within the same page. This can be easily achieved by using colors.

For example, if one section consists mostly of text in conjunction with icons and in the other section you want to talk about another point, then you can use a different background color. It is quite common that a color is used in a certain section, while in the next one white is used, a color that contrasts perfectly with any other. It is also possible to choose a background color for a section and in the next place a photograph as a background, in this way, both areas are distinguished and the user can read the section that attracts the most attention within the same page.

Maintain the consistency of your website

In a web and app development, coherence must be achieved to avoid confusing users. In addition, thanks to consistency, visitors can quickly learn to use the interface, which improves their perception of the app development by app developers. The way to achieve consistency in a app development is to reuse certain elements consistently. To do this, creating style guides for color, the use of fonts, images and other resources is essential because it allows you to keep certain “rules” in mind to maintain consistency on your app.

In the case of color, you start by choosing a specific color palette. Once it is defined, it must be established which is the background color and the other colors that will work as an accent. In some cases, when a page is divided into many sections, two background colors can be used and alternated between the sections, but even this use is also regulated and done consistently.

Also, consistency allows users to intuit about the use of certain elements. For example, if they notice a text of another color and underline, they may recognize it as a link, particularly if it is in the footer or if that same pattern has already been used in another text.

Create focus points

As you should know, based on the contrast you can create focus points or of greater interest to users. This serves to create a “correct reading” of the elements they have on the site. For this, not only the resources of the composition itself are used, such as the color, shape and size of the elements, but also the patterns of visual reading common to users are taken into account.

Usually, the focus points that are usually created by color are spaces for call-to-action buttons although it is also possible to use it for titles and text. These points of interest also allow to establish a hierarchy between the various elements that are part of the design and in fact, it is based on this hierarchy that a visual reading of the design is achieved.

In conclusion

Color is an extremely powerful tool in the design because it allows to fulfill various objectives such as reinforcing a message, connecting with the audience, improving readability, among others. Since color is of great importance in a design and is a determining factor in your designs, there is no doubt that it should be used with great caution.