Who doesn’t love to indulge in baked treats? Imagine biting into that fresh, out-of-the-oven cookie or tasting that melt-in-your-mouth croissant. Sampling all these baked goodies gives us a certain delight. That is why it’s no surprise that opening bakeries is a common trend in the food industry. Even though the Covid-19 pandemic made most businesses close, slowly, the industry is now rebounding. Experts even say that the global bakery products market is expected to have a 2.6% compound annual growth rate (CAGR) from 2021-2026. But while we are familiar with the traditional setup of bakery stores, are you aware that there are also wholesale cake shop Brisbane retailers? Read on to learn more about this market.
What Is a Wholesale Bakery?
A wholesale cake shop Brisbane supplier simply sells their products wholesale. This type of business usually caters to large-scale clients, including cafes, restaurants, grocery stores, and more. Traditional bakeries wait for customers to buy something, so their income will depend on how many customers made a purchase within the day. But with a wholesale bakery, the orders of the clients are already fixed in a certain number and should be delivered in a specific schedule. This gives owners a clearer projection about how much the business is going to earn in a definite period.
Some traditional bakeries exert effort in decorating their stores to make them more appealing to the public and attract potential buyers. A wholesale cake supplier Brisbane business doesn’t need those fancy things. As long as they have a clean location with the necessary equipment and licenses to operate, then they’re good to go with their work.
The good news is that you don’t need to have that much capital to be a wholesale bread supplier. A wholesale bakery offers flexibility in location—this means you can even start at the comfort of your home. Also, you can begin with supplying small businesses until you’re ready to shift to bigger clients.
Steps in Starting a Wholesale Bakery
Select a Niche
There are a lot of baked goods available in the market. To make your wholesale cake shop Brisbane business stand out from the competition, think of a unique menu to offer. For example, since going on specific diets are popular these days, you may want to offer baked treats that will meet people’s diet needs. Say, keto cookies for those in a ketogenic diet or vegan cakes for those who follow veganism.
Select a Location
As mentioned, wholesale bakeries don’t need a lavish location to operate. But this doesn’t mean that you won’t care about your business location. Make sure that the space you’ll be buying or leasing is clean and large enough to accommodate all your staff and equipment. Don’t forget to obtain permits and licenses to ensure smooth business operations.
Find a Wholesale Supplier
As a wholesale bakery, you’ll be regularly needing a handful of ingredients. You’ll get a considerable amount of savings when you get them from a food service wholesaler. Buy as many as you can so you can save on transportation costs and never worry about running out of supply.
Invest in Packaging
Having distinct packaging will give your business identity. Aside from the taste, the look of your package will help customers remember your product. This will also help them easily find your offerings in the store to buy them right away. Your packaging doesn’t need to be expensive. But make sure that it is eye-catching.
Network with Your Community
Make a list of potential clients whom you think will buy wholesale cakes or other treats from you. Start with contacting small establishments. Market your products and talk about your business. It’s also a plus point when you bring samples for them to taste.
Never give up in cold calling other businesses to promote your wholesale bakery. Who knows, one of them may end up as your first client. Remember that the success of your business will depend on how much effort you put into it.
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