The first page of Google search engine results is prime real estate. It provides maximum visibility, helps you get organic traffic, and can encourage trust. Almost every business aims to establish a strong presence here because modern search users rarely go beyond the first few pages. Unfortunately, this is easier said than done because the competition is intense. If you don’t have a strong SEO strategy, your website will lag behind and not garner any attention. Experienced SEO professionals recommend the strategies mentioned below to improve your presence on the first page:
- Use the Best Keywords
Search engines have evolved over the years and have become more sophisticated. It is no longer enough to add generic keywords to show up on the first page. You need to carry out in-depth keyword research to make sure you are targeting the right phrases. No business will rank high on all keywords related to their field because there isn’t enough room. However, it is possible for you to be on the first page for a select list of keywords.
The best way to go about it is to add location-based, intent-based, long-tail keywords. For example, consider keywords like ‘SEO in LA’ or ‘affordable PPC in NYC’. These phrases are more specific and have less competition. It will be easier to rank higher if you have good keywords with low competition.
- Optimize for Mobile
Mobile is the most important platform for modern businesses. According to some recent statistics, more than 50% of online shoppers buy things on through mobile phones. Google also considers Mobile a priority and has switched to the Mobile-First index. This means the search engine will rank websites with good mobile performance higher in mobile searches.
Make sure your website is built on a responsive framework and is designed for mobile use. It should adapt to different screen sizes, browsers, and operating systems without any compromise in performance. If you accomplish this, it will be easier to rank high on search engine results pages.
- Focus on Local
Local SEO is very effective and can help you reach the right audience. Things like Google Maps, my Business listings, and a strong local web presence will get you to the top of search engine results pages. There are several easy ways to develop a strong local presence. You can incorporate location-based keywords or create a Google Maps pin with your address, phone number, and other such details.
It is also a good idea to encourage positive feedback and online reviews. Websites with 4-5 star reviews are more likely to get a higher ranking than platforms with no or poor reviews.
- Improve User Experience
Google has shifted to intent-based search and prioritizes user experience over everything. The search engine looks at factors like session times, bounce rates, and return visits to determine whether a website is user-friendly. If people stay on your website for a long time and keep coming back, Google knows you are providing a good experience.
Good user experience doesn’t just improve overall search engine ranking, but also improve a company’s overall reputation. If you want to impress your target audience, it is important to pay attention to their experience.
- Natural and Organic Content
Google wants to provide value, which is why its Machine Learning AI and sophisticated algorithm seek out good-quality content. You need to create rich, informative, and current content to rank high on SERPs. Make sure the keywords are incorporated naturally and don’t disrupt the flow of text, look for topics and conversations people are interested in, and maintain good quality.
Following these steps will get you to the top of a SERP and help you establish authority in the industry.