Today’s organisations reached the point where they know the significance of User Experience.
If you need to develop a successful mobile app, it is necessary to address your users’ requirements, let them achieve their objectives, and resolve their pain points.
The experience users get while using your mobile app should be relevant and valuable to them. Poor user experience prevents users from collaborating with your mobile app.
UX intends to make the mobile app more accessible, user-friendly, and highly functional for the users. An intuitive UX design has the possibility to involve and retain the users. If they discover any technical problems or other issues while exploring an app, they may not use it.
A good and decent UX design contains a simple and easy-to-understand app interface that users can enjoy without overthinking. Customers search for products that make their life easy-going, and a great UX design focuses on doing just that.
Here are different ways that will aid you to deliver better UX your users will appreciate. So let’s start exploring.
What is UX (User Experience) in Mobile Apps?
Mobile UX defines how an app’s design and performance influence the user’s perception of mobile apps.
Mobile UX designers pay attention to:
- Enhance the way users go through the interface
- Assess the way services get delivered
- Identify if the content is user-friendly
- Check whether an app executes well with proper speed
What Basics to follow for Better UX Delivery?
UX is one of the significant aspects when it comes to designing that customers will love. UX is what you get when you merge User Interface (UI) with Information Architecture (IA).
|1. User research
Thorough user research aid understands the targeted audience’s requirements and behaviours. It can help to make decisions according to their expectations instead of ours. You can flawlessly validate product/service-related assumptions before investing in design work.
If you want to design a superior mobile app, start with acknowledging your audience by performing user research, generating user personas, and validating the way they interact with your app.
You can link your user research with usability testing and use different observation methods to discover how users navigate your mobile app. Throughout the usability analysis, emphasis on task researching- how smooth it is for users to conclude particular operations.
|2. Simplicity
We are all aware that simple things are usually the best, but in terms of UX design, how is simplicity crucial? The average user can not visit a complex wireframe and try to understand what it means.
The key objective of UX design should be to make things as user-friendly as possible so users can use your mobile app without any hurdles.
The number of data fields displayed on a mobile app screen depends on an app’s context, but if you adhere to a general rule of mobile app design, you should aim for clear, intuitive, engaging, and uncluttered designs.
|3. Responsiveness
The number of screens and devices has expanded greatly in the past few years. So it is significant to design mobile apps by keeping in mind different screen sizes.
A well-built and well-designed mobile app automatically adjusts its layout according to the screen size and device type. Inadequately designed apps fail to fit the particular screen size and do not let the users view the content clearly.
Many things are annoying like not being able to click a button, as it is a little impeded by other design components.
|4. Legible Text
Legible text is crucial because if your users can not read clearly what they are about to do on the mobile app, it does not really make any sense to have a good colour combination in the app.
Focus on typography, colour contrast, and font sizes to offer the best visual experience. Display the written app parts in a way that is easy to read.
|5. Intuitive Navigation
In the UX design world, Mobile App Navigation is one of the significant aspects. You want an app to be user-friendly and easy-navigate for each user. How you design and display buttons, links, fonts, colours, and other UI components impact drastically whether users understand your app.
Navigation has to be intuitive as it helps new visitors identify where they are heading and what they are probably doing.
However, with complicated mobile apps, users need to discover different options to get going. For example, user onboarding. User onboarding is to help users with a few technical capabilities.
|6. Familiarity and predictability
When a user uses your mobile app for the first time, make it easy for them to predict what will turn out next. It will help you deliver an excellent user experience and mitigate their confusion.
If you want to keep users coming back for more, ensure that your app follows tried-and-true rules and standard gestures.
|7. Customer Feedback
Sometimes all it takes is a single opinion to make/break a business. UX design is about understanding user needs and then building an app that addresses their requirements. So it is necessary to know how they feel while using your mobile app.
Pay close attention to customer feedback along with using mobile analytics to enhance your app quality. Driving conclusions according to users’ desires help you get actionable insights into what and when to modify any app components.
|8. Personalisation
It is significant to make your visitors feel like they are one of the crucial parts of your mobile app and that their experience is unique.
Personalisation can be performed using analytics data like age, location, gender, likes-dislikes, in-app actions, etc. It will help to create a custom app that delivers a personalised experience.
As the user navigates and interacts with an app, the recommendation algorithms help to discover what content the user likes the most.
Additional aspects you should focus on
- Reduce the number of steps for users
- Speed
- Improve Onboarding
- Apply New Design Elements
- Test Your Way to Success
- Analyse Performance Issues
- Scope Your Competition
- Troubleshoot issues
- Enhance The Search Feature
- Optimise Consistency
- Animate Transitions
- Assure Security and Trustworthiness
- Offer Assistance
In a Nutshell
There are different approaches to follow that will help you enhance user experience, but to initiate the process, you need to choose the areas essential for you.
Some improvements are time-consuming and need many resources, but when you perform a thorough analysis and budget for changes, they will be fruitful in the long run.
