The Premier League football team Crystal Palace has selected W88 as its primary jersey sponsor for the 2020–21 campaign.
Previously, Wolverhampton Wanderers in the 2018–19 season and Aston Villa in the 2019–20 season were sponsored by W88.
Although the club said in June that the Villa purchase had reached its “natural end,” it was nevertheless referred to as a “record-breaking” transaction for the organization. Additionally, Leicester City and the operator are partners.
According to Crystal Palace chairman Steve Parish, the agreement would enable both W88 and the club to expand their global presence.
For the 2020–21 season, Parish noted, “We are thrilled to welcome W88 as a new primary partner and jersey sponsor. “As the team starts its record-tying ninth straight season in the Premier League, the most-watched league in the world, the number of people who follow us worldwide keeps growing. We are excited to collaborate with W88 since we both share the same objective to extend our global reach.
Hilly Ehrlich, the business development manager for W88, expressed the operator’s excitement in working with the team and its fans.
Ehrlich stated, “We are thrilled to be working with Crystal Palace, a club with a rich history spanning more than a century in South London. We are eager and looking forward to connecting with Palace supporters, both in England and throughout the world, for a successful collaboration and working closely with the club’s management and players.
“W88 mobile has a global presence and is a brand that stands for excellence, honesty, and trust.”
W88 presently runs in the United Kingdom thanks to a white label deal with Midnight Gaming Limited, which has licenses for private equity investment funds. Although Aston Villa noted the operator’s “strong presence” on the continent when it announced its sponsorship agreement with it, the operator’s primary target markets are thought to be in Asia.
Another Asian-focused company, ManBetX, served as the London club Crystal Palace’s previous sponsor after inking a “record-breaking” agreement in 2017.