Virtual Fitting Rooms: Why Should Retailers Use Them?

If you did not already know about it, you are missing out on one of the best and most popular trends in the fashion industry, Virtual Fitting Rooms. With the spread of the COVID-19 virus and the pandemic situation, the entire globe is switching to safer and more convenient shopping methods. 

That being said, the fashion industry has brought forward a very innovative idea in the form of these virtual fitting rooms. With the help of two modern trending technologies, namely, augmented reality (AR) and artificial intelligence (AI), buyers can now try out clothes without having to touch them at all physically.

These virtual rooms are an exciting, fun, and innovative way to try out fashion and beauty products without wearing them. You can click here and check out the experience of virtual dressing seamlessly. 

Virtual Fitting Room: What Is It? 

A virtual fitting room enables shoppers to try beauty and fashion products without touching them in real life. This works through an overlay of a beauty or fashion item created through a live video feed of a customer. The shopper can check out all details, including the size, style, and fit of the thing before they make a purchase. 

How Do Virtual Fitting Rooms Work?  

The majority of virtual fitting rooms work with the use of augmented reality. A webcam creates a 360-degree 3D model of a person‚Äôs body. Some virtual fitting rooms also use artificial intelligence, where AI algorithms and machine learning make full-body 3D models of the shopper. 

The 3D model created is then combined with radio frequency identification (RFID). Finally, virtual reality (VR) technology creates an overlay of the scanned products on the 3D model of the buyer with a ‚Äėclick here‚Äô feature. 

The Key Benefits Of Virtual Fitting Rooms For Fashion Retailers

Various retailers across the globe are making use of virtual fitting rooms and are even investing in creating their software for this. Several benefits make it a profitable investment as well. They are: 

  • Enables customer convenience to boost brand image and reputation.
  • Increases sales and revenue.
  • Can significantly increase the online sales numbers of a brand.
  • Can reduce product return rates. 
  • Helps establish better relationships with customers and build brand loyalty amongst customers.
  • Can also increase the conversion rates of a brand. 

Final Thoughts 

According to research, clothing items witnessed a retail sales decline of over 43.5% during this pandemic period, which was amongst the highest rate of declines across all sectors of business.

Global lockdowns and the risk of exposure to the virus prevented customers from being able to or trying the clothes in-store. This situation was resolved with the introduction of this new fashion industry trend: Virtual fitting rooms. Where buyers could easily explore options using ‚Äėclick here‚Äô feature! 

Brands across the globe are exploring the option, and fashion retailers are taking an interest in this new technology to enhance sales, build customer relationships and improve their brand image in the target market.