LOS ANGELES, CA – 2025 | In an evolving media and entertainment landscape where ownership, innovation, and culture intersect, Vaughn Plummer has emerged as one of the industry’s most forward-thinking and influential figures. A multifaceted entrepreneur, content executive, and tour strategist, Plummer’s impact stretches across music, digital streaming, and reality television.
Currently the tour manager for global hip-hop superstar NBA YoungBoy and a 20% equity partner in The Zeus Network, Plummer is executing an aggressive and strategic plan to take full ownership of the Zeus platform by 2026. With a commanding net worth estimated at $14 million, Vaughn Plummer is not only building legacy—he’s redefining the blueprint for modern Black leadership in entertainment.
From National Tours to Streaming Stages: A Cross-Industry Innovator
Plummer’s ascension in the entertainment industry didn’t begin in the boardroom—it began in the trenches of music production and live event execution. At just 17 years old, he began cutting his teeth in video production with industry platforms such as Lyrical Lemonade, capturing visual content for rising artists and street-driven brands.
Over time, Vaughn expanded into artist development and branding, working closely with major names like Cardi B, G Herbo, Polo G, Lil Baby, Coi Leray, and DDG, among others. His ability to blend storytelling with strategy soon caught the attention of major labels, leading to a partnership with Atlantic Records, where he specialized in artist rollout campaigns, digital marketing, and long-term brand building.
In 2024, Vaughn made a major industry leap when he was tapped as tour manager for NBA YoungBoy’s “Mase” Tour, overseeing one of the most high-stakes hip-hop tours of the decade. His role encompassed:
- Nationwide tour logistics and routing
- Venue coordination, stage design, and production management
- Real-time crisis and risk management across cities
- Team leadership for talent, security, and technical crew
- Content capture and fan engagement through digital platforms
Strategic Investment: Acquiring Ownership in The Zeus Network
In early 2025, Vaughn Plummer formally acquired a 20% equity stake in The Zeus Network, an independent, subscription-based streaming platform founded in 2018 by his relative, Lemuel “Lemmy” Plummer. The Zeus Network has become one of the fastest-growing entertainment brands in the digital content space, known for its unapologetic, influencer-led reality television formats including:
- Baddies East, Baddies West, Baddies ATL
- Joseline’s Cabaret
- The Real Blac Chyna
- Crazy in Love with Blueface and Chrisean Rock
- Bad Boys Texas and Deja Vu
Family Legacy Meets Strategic Transition
Lemuel “Lemmy” Plummer, founder and CEO of The Zeus Network, is a celebrated television producer whose credits include BET’s The Next Big Thing and Preachers of L.A. His current estimated net worth of $50 million reflects his role as a visionary in Black-owned media.
With Vaughn as a relative and trusted business partner, the transition of power is both strategic and familial. In alignment with long-term planning and executive vision, Vaughn has initiated a structured buyout and leadership transition plan, with the intent to fully acquire The Zeus Network and assume the CEO role by Q3 of 2026.
Net Worth and Business Ecosystem
With diversified income across music, media, touring, and digital content, Vaughn Plummer’s net worth has grown to $14 million as of mid-2025. Key revenue drivers include:
- Zeus Network equity and production profits
- Tour management and performance-based contracts
- Marketing and media consulting across the music and influencer industries
- Executive producing branded video and commercial content
What’s Next: The Future of Zeus Under Vaughn’s Leadership
Plummer’s takeover vision for Zeus is centered on three pillars: content, ownership, and expansion. Under his full leadership by 2026, the platform is projected to undergo:
- Content diversification into scripted series, investigative documentaries, and global unscripted formats
- Creator-first contracts, offering influencers revenue-sharing and intellectual property rights
- International rollout with regional Zeus hubs across Africa, the Caribbean, and Europe
- Tech innovation, including direct-to-consumer merchandising, live-streamed events, and interactive voting
- Brand partnerships, targeting beverage, fashion, and tech brands aligned with Zeus’s demographic
A Legacy in Motion
Vaughn Plummer represents a new generation of entertainment leadership—multifaceted, culturally fluent, operationally disciplined, and ownership-minded. From managing the chaos of national tours to sitting at the table with major networks, Plummer is bridging the gap between culture and capital.
As he prepares to take full control of The Zeus Network by 2026, Vaughn isn’t just chasing a seat at the table—he’s building the table. And with his net worth, experience, and vision, there’s little doubt he’ll redefine what it means to own content, culture, and the future of digital entertainment.
