It is true that a website is one of the most important tools that drive your business and must be designed to make it appealing – practically as well as aesthetically. Ideally, the content and the design should be enough to drive the business, but in reality, that is not so. Your website designing company Delhi must monitor your website on different parameters to understand what is driving the business and what is holding it back. These metrics combined together tell you how effective it is at converting its visitors into customers.
1-Number of Visits
Usage of analytic tools for the websites is fast becoming an accepted norm and that has been possible because their utility has been proven by actual results. If you do not want to rely on guesswork and waste your valuable time and money, you also must learn all about the important website metrics to be able to plan a successful strategy for digital marketing. In the following sections, we have discussed some of the key metrics, which must be paid special attention so that you can measure conversions with accuracy.
You need to have a count of visitors to your website. It could be to any page or a post of the website. This helps you understand the response to your campaigns and their success at driving traffic. This number helps to calculate other parameters as well. If you are running a specific campaign, it should show an increase from all the different referral sources. Any source showing a drop should be checked and the problem should be rectified.
2-Value Per Visit
You get traffic to your website through different sources, organic as well as paid. For most visitors, the conversion does not happen on the initial visit, which makes it difficult to calculate this measure. This is essentially the revenue that you generate from a certain number of visits. If you know, the total revenue generated for the period and you have the count of visitors to the website, you can evaluate this parameter. You can also calculate the worth of each visitor if you have the count of unique visitors to your website.
If you have the count of visitors and those who have taken a desirable action for a particular page, you can obtain the conversion rate by dividing the second value with the first. It essentially is the proportion of visitors who convert on a particular page. High conversion rates indicate effective performance.
4-Cost Per Conversion
This essentially tells you the amount you end up spending to generate one conversion. This parameter is very important to understand if your marketing efforts are really worth it. If you are getting high conversion rates at a high cost for each, it really may not be worth it as your net income will fall in the unfavourable bracket. In such a scenario, you might want to revisit your strategyand see how you can improve it.
5-Sources of Traffic
The sources of traffic to a website could be direct, through search or through referrals. It is important to track these, especially when you are investing in a marketing campaign with the help of a website designing company in India . You need to understand if the extra expenditure is able to generate sufficient returns or not. If it is not serving the purpose, the campaign would need to be suitably modified.
This indicates the percentage of people who visit your website but do not stay on and leave immediately. If the bounce rate is higher among the visitors being directed from a particular source, the source must definitely be investigated and the cause rectified. The bounce rate could also be high because of a lack of optimisation for a particular webpage. In such a scenario, the content should be revised to optimise it.
7-Point of Exit
It would be important to understand the reason for a visitor not completing a conversion. If you look at the pages from which the visitors are exiting without completing the conversion, you could possibly study them to know the source of this behaviour. If the exit point is the checkout page, it could indicate trouble in the checkout process or it could simply be cart abandonment. Studying the pages with maximum exits could also reveal design or content issues which might need attention.
You can also see which pages are getting the best results and use them as an example to rectify the behaviour on the other non-performing ones. To measure visitor engagement,
you will need to calculate the time spent on the site. If the visitors stay for longer than 15 seconds on a page, it indicates that you have been able to capture his attention. With all these metrics in place, your website designing company Delhi will be in a good position to evaluate your marketing strategy and rectify it as per requirement.