The Kingdom of Saudi Arabia (KSA) is undergoing an e-commerce revolution. With the launch of Amazon.sa in 2020, the 18th global marketplace for the e-commerce giant, entrepreneurs now have boundless opportunities to grow and scale their retail business.
This digital marketplace, which includes 34 categories, connects local and international businesses in the Kingdom and around the world. It can help e-commerce of all sizes fulfill orders more efficiently with next-day and same-day delivery services, effectively growing their customer base.
If you’re an entrepreneur seeking to capitalize on the burgeoning online market, this guide will help you harness the power of this e-commerce platform by teaching you how to sell on Amazon KSA.
1. Setting Up Your Amazon Seller Account
Embarking on your Amazon KSA journey begins with the fundamental step of setting up your Amazon Seller Account. But before you start, you must first prepare the following requirements:
- For Businesses: Business email address or Amazon customer account, reachable phone number, KSA ID for identity verification, trade license (if you are the owner), and Power of Attorney (if you are a legal representative).
- For Individuals: A recent bank account statement, credit card statement, or utility bill.
- A bank account where Amazon can seamlessly send proceeds from your sales.
After completing these requirements, you can begin the process by following these steps:
- Visit the Amazon.sa website and click on “Sell on Amazon.”
- Click the “Register Now” button to initiate the process of becoming a new seller on Amazon.
- You’ll be directed to the registration page, where you’ll need to input basic details such as your name, email address, and password.
- After verification, an Amazon representative will guide you through the remaining registration process.
- Once all formalities are complete, you’ll be equipped with your very own Amazon KSA seller account.
- Upload your products on Amazon either manually or by integrating your Amazon.sa seller panel with your store.
- With your products listed on Amazon.sa, you can commence accepting orders directly from the panel.
Once you’ve set up your account, optimize your seller profile to enhance your visibility and credibility. You can do this by crafting a compelling seller bio that reflects your brand identity. Then, make sure you use high-quality images for a professional storefront.
Sellers can also encourage customer trust by promptly responding to queries and reviews. It also pays to update product listings regularly to stay relevant in search results.
Want to ensure fast and hassle-free delivery of your goods? Leverage Amazon’s fulfillment services for efficient order processing.
2. Product Selection and Market Research
Choosing the right products is the cornerstone of a successful Amazon KSA venture. And for that, you need to conduct market research.
Market research helps you identify the products that will deliver the most profit. On top of that, it also helps entrepreneurs better understand the nuances and preferences of the Saudi e-commerce market.
Market research can help validate your product ideas through a four-fold approach:
Study the Demand
It’s not wise to rely solely on your entrepreneurial instinct when choosing a product to sell, even on a widely used platform like Amazon. After all, how strongly you feel about your product doesn’t necessarily indicate whether other people will react the same way.
This is where demand is crucial.
You need to gather data to determine the demand for your product and aim for those that have:
- A daily sales volume of at least 10 units
- A best seller rank (BSR) of 5,000 or less in the category
For example, you can verify whether there’s an actual demand for oud perfumes on Amazon.sa if you check the data instead of just relying on the idea that it is a traditional Saudi perfume.
Understand Customer Sentiment
Analyzing customer reviews also helps you pick products to sell or even adjust your inventory according to market preferences.
For this, you need to focus on products with a low review count (less than 50 reviews should be a good ballpark). This is a good way to determine the potential ease of market entry.
It also helps to check what buyers are saying about a particular product, making a note of the common issues or pain points they experienced that you can address.
Know the Competition
Don’t forget to evaluate the level of competition, particularly the number of sellers offering the same product. Choose products with a reasonable barrier to entry and a niche presence.
Also, if big brands are already dominating the market, you’ll likely be at a disadvantage.
Determine Profitability
Price your products strategically, considering the impulse buying range of $20 to $50. When pricing, it is imperative that you ensure costs are covered and perceived value is addressed.
3. Optimizing Your Product Listings
Product selection is only half the battle to sell on Amazon properly. The other half entails ensuring that your offerings appear in front of the right audience. To ensure this, you need to optimize your product listings.
Here are the key practices to enhance visibility and drive conversions:
Target Keywords for Visibility
- Choose relevant keywords using e-commerce tools or Amazon’s search bar.
- Integrate keywords strategically in titles and descriptions.
- Prioritize the most important keyword in your title for maximum impact.
Optimize Listing Titles
- Follow a format. This can include the brand, feature, material, key ingredient, [product type, model number, size, package count, color, and/or flavor.
- Start with the brand name, emphasizing familiarity.
- Include essential product details and integrate important keywords.
Utilize High-Quality Images
- Use professional, high-resolution images (at least 1000×1000 pixels).
- The main image should showcase the product and come with a white background. Don’t include any watermark.
- Additional images must display different angles, product in use, or scale for a comprehensive view.
Optimize the Product Features Section
- Craft a bulleted list highlighting key product features.
- Incorporate relevant keywords for improved search visibility.
- Provide essential information about what your product can do, how it works, and any warranties or guarantees.
Enhance Product Descriptions
- Fill out product descriptions with detailed information.
- Emphasize the value of your products and why they solve a problem.
- Keep the tone casual and relatable, aiming to convince your audience to purchase.
- Integrate target keywords for improved search ranking.
Set the Right Price
- Price competitively to attract cost-conscious buyers.
- Consider the pricing strategies of competitors.
- Leverage star ratings alongside competitive pricing to maximize conversions.
- Optimize pricing for better predictions of product performance on Amazon.
Enjoy E-Commerce Success in Saudi Arabia
Navigating the Amazon KSA marketplace involves taking certain strategic steps.
Embrace the e-commerce revolution in Saudi Arabia with Amazon and enjoy boundless opportunities for business growth. Start using them today.
