Instagram is evolving each year, and in 2025, it remains one of the most important platforms for businesses. On Instagram, you can use many tools and features to market your brand. Instagram is an ideal platform to share any news, promote your products, or build a brand identity.
But with so much competition and constant updating, how can you make sure your efforts stand out?
Let’s explore six practical Instagram tips that businesses can follow in 2025. These involve the use of tools such as DM automation, on how to optimize content in order to be visible, and monitor performance more effectively.
1. Use DM Automation to Save Time and Improve Engagement
Instagram DM automation is one of the largest trends on Instagram. Many creators and brands reply immediately when a post receives any comment or message.
You might have seen posts that say:
- Comment ‘FREE’ to get the guide.
- Send ‘START’ to receive details.
This process is done through DM automation. It helps businesses respond faster, collect user information, and provide value without needing to reply manually each time.
It assists in the quicker response of the business, collecting user data, and delivering value without replying manually every time.
Benefits of DM Automation on Instagram:
There are multiple benefits of using DM automation for your business.
- Welcome those who follow you with a quick message
- Push useful resources, such as a checklist or offers
- Advertise events or products with direct links
- Automated replies help to increase your email list
- Make a follow-up when a person interacts with your post
Automated messages help build better communication and save time. It is particularly effective to interact with business companies that wish to handle leads, respond to questions, or share links, all within Instagram.
2. Analyze Competitors to Understand What Works
Studying competitors can reveal what strategies other brands are using effectively while using chat automation. It does not mean copying. It is about knowing what is trending and the type of posts, captions, or style that receives the most engagement in the industry. Many analytics tools also allow you to access engagement rates, types of posts, and trends on similar profiles of your competitors.
For example:
- Which formats (Reels, carousels, Stories) receive a better response?
- Which posts get the highest engagement, including likes, saves, or comments?
- What keywords or content topics are performing best?
Monitoring this data helps you refine and strengthen your content plan. These tools help you compare performance, find trends, and see how you can rank your page against others.
3. Focus More on Keywords than Hashtags
In the past, hashtags were the main way to increase reach on Instagram. While they are still useful, the algorithm now gives more importance to keywords.
This is similar to how search engines work. Instagram uses keywords in your bio, captions, and posts to match your content with user searches.
Tips to improve Instagram SEO:
- Use relevant words in your profile bio (e.g., “home baker in Los Angeles”)
- Write clear, searchable captions (e.g., “Easy tips to grow indoor plants”)
- Use fewer but more targeted hashtags (3–5 is enough)
This makes it easier for Instagram to understand your content and show it to the right audience.
Think about what your audience might search for and include those words naturally in your content.
4. Take Advantage of Multiple Link Options
Instagram has made a major update: you can now add up to five different links in your bio.
Earlier, businesses had to rely on tools like Linktree to share multiple links. That’s no longer necessary.
Now you can directly link to:
- Your website
- Product pages
- WhatsApp or Messenger chat
- Blog or newsletter sign-up
- Event or webinar page
You no longer need 10,000 followers to share links in your Instagram Stories.
However, excessive linking may confuse your audience. Thus, it is better to stay focused on your relevant link. Include only the most specific link and those that address your objectives.
This small update can improve how people connect with your business and find more information quickly.
5. Learn Which Types of Content Perform Best
Not every post performs equally, even on the same account. Different subjects or topics may receive a higher interaction than others.
The majority of the brands share a mix of content, including:
- Tips and tutorials
- Product highlights
- Customer feedback
- Behind-the-scenes updates
- Promotional offers
Instagram Insights and third-party tools can help you track which post categories get the most attention. This includes:
After some time, you will notice that some types of content work well. For example, Reels could have increased reach, whereas carousel posts could have increased saves.
Instagram Insights and tools provided by third-party providers also help you to track which posts receive the most engagement. It includes
- Impressions
- Engagement (likes, comments, shares)
- Saves and reach
Once you know what works, you can plan more content in that style. This improves your visibility and makes your content more useful to followers.
6. Review Your Ad Spend and Compare with Competitors
The majority of businesses also run paid campaigns on Instagram. However, not all people check whether those advertisements are actually working.
It’s important to:
- Track cost-per-click (CPC) or cost-per-thousand views (CPM)
- Compare results from past campaigns, such as return on investment.
- See how your performance stacks up against similar businesses in your field.
Some platforms allow you to estimate ad performance of competitors. This helps you decide if your ad budget is being used wisely — or if changes are needed.
If you notice your ads cost more but bring fewer clicks, it may be time to adjust your targeting, creative, or audience.
Even a small improvement in ad strategy can reduce costs and improve results.
2025 Instagram Feature Hacks to Boost Your Presence
Instagram is not only a place where a person can share photos. It becomes a complete platform for marketing, sales, and audience engagement in 2025.
Here’s a quick recap of the six key tips to help your business grow on Instagram:
These are the 6 major tips to make your business prosper on Instagram:
- Set up DM automation to save time and reply instantly
- Analyze the competition to find out what works
- Smartly use keywords in bio and captions to reach out more
- Add multiple links in your bio and Stories to improve navigation
- Track content types to focus on what your audience prefers
- Review ad spending to avoid wasting your budget
Instagram is ever-evolving, and it is never too late to stay updated with its new features as a business. You can reach more people and have improved engagement together by making slight changes, such as DM automation or better keyword use.
Conclusion
Whether you’re running a small business or managing a large brand, these automation tips can help you use Instagram more effectively. With increasing competition, using smart tools and planning your content wisely makes a big difference.
Keep testing, learning, and adapting your approach.
