In over 90% of cases, the average user searching for online real estate listings will click on businesses found on the first result page. This is a powerful argument that SEO and local SEO services are crucial to ensure your website is visible to potential leads and customers.
Putting your business on the Google “Map Pack” should be your primary goal as a real estate company. But there’s so much more SEO can do for your business. In this article, we’re going to mention several reasons why SEO belongs in real estate digital marketing.
1. SEO Fits Into Your Long-Term Goals
It can be tempting to focus on quick wins in any business. And by definition, SEO is a long-term strategy, but the kind that’s going to show exponential growth over time.
When you’re building your company’s online brand value, you don’t want to focus on fast tactics and paid ads. If you aim to grow your business at an organic pace and serve your customers, SEO and real estate are going to be the perfect match.
2. SEO Is Cost-Effective Form of Marketing
The inbound nature of SEO is something that’s often overlooked in many businesses. Are you trying to get your real estate business off the ground and looking to invest in a marketing strategy?
SEO is going to help you reach your target audience. Unlike other strategies like cold-calling, offline marketing, and even email marketing, SEO will prove to be one of the most cost-effective choices.
3. SEO Creates Trust Between Your Company and Customers
Similar to the finance industry, real estate business requires a tailored marketing strategy. And the essence of that strategy is that customers need to feel like they can trust you.
That isn’t something you can create overnight. The best approach is using SEO to create high-quality content to inform users and answer any potential question they might have.
And if you couple that with honest reviews from your clients, it can put you on the map and secure a high SERP ranking.
4. Local SEO Tactics Actually Work
We must reiterate how much local SEO services will matter for your real estate company. The core of local SEO focuses on specific real estate keywords. They should include the name of the geographical area in question or the phrase "near me."
But it’s also about cleaning up your NAP citations across platforms and ensuring your company’s name is in directory listings. Local SEO practises also include relevant and localised on-page content that can immediately show up in search results.
5. Real Estate Blogs Are Very Popular
Real estate business is different because people will take their time to make the right decision when renting or buying their home.
That’s one of the main reasons why real estate blogs are on the rise. If you choose to add a blog to your company’s website, you’d be offering more value to your future clients.
Blog posts are easy to share across social media platforms and emails. Articles about what a person can expect as a first-time owner are incredibly useful, especially if you add video testimonials.
6. Mobile Responsive Real Estate Websites Have Better SERP Ranking
Optimising your real estate company's website is vital if you're trying to reach those top three spots in the search engine page results. Google and other search engine algorithms will indeed make you work for it.
That also means that if your website isn't mobile-friendly, the chances of your website being overlooked may increase. Most renters and homebuyers will look up for listings using their mobile device.
Therefore, the mobile version of your website needs to look pristine and be easy to navigate. Implementing certain technical SEO practises will ensure the images and text on your website are optimised and that your site loads fast.
For a Successful Real Estate Business SEO Is Necessary
When searching for their new home, your potential clients are rarely going to dive deep into scrolling through Google search results. If your real estate company isn't visible within a few scrolls on their mobile device, it's likely going to go unnoticed.
That might sound unfair when you know that you offer fantastic services. But that's why you need SEO – to ensure that clients hear about your business and see for themselves.
Also, the importance of local SEO can’t be stressed enough when it comes to real estate. So will reviews, testimonials, and blog posts.
If you want to increase your sales, leads, and traffic then you can take the help of SEO Company in India.