Types Of SEO In Digital Marketing

What are the Different Types of SEO in Digital Marketing:

Search engine optimization, or SEO, is the process of raising your site’s exposure in Google search results for pertinent keywords or search phrases. With SEO, a site may automatically attract visitors. While searching online for a service or product, online users are more likely to pick one of the top 10 results. Due to their excellent writing and extensive SEO optimization, these top 10 results are preferred. There are mainly 12 types of SEO that assist websites in rising in the ranks of search engine results. The Digital Marketing Course in Noida offers the best possible knowledge and skills in all aspects of online marketing. 

Here are the 12 Types of SEO

  1. On-Page SEO (On-Site SEO): 

On-site SEO is the process of improving a website’s performance in search engine results pages and drawing more intended traffic to the site by optimizing its HTML code and content. This contrasts with off-site SEO, which focuses on enhancing external elements like social networking signals and backlinks.

SEO Keyword Research

In order to increase website exposure and relevance in search results, it entails discovering appropriate search terms (keywords) that consumers are using when conducting online searches.

Quality SEO Content

Quality SEO content aims to provide user- and search-engine-friendly material by emphasizing the wants and needs of the target market, utilizing pertinent keywords, and generating links and shares to raise search engine rankings.

Internal Linking For SEO

In order to enhance customer experience and enable search engines to understand the structure and content of a website, internal linking for SEO includes adding linkages within a website to connect important pages together.

Metadata SEO Optimization

Metadata SEO optimization entails improving the HTML elements such as title tags, header tags, and meta descriptions to clearly and simply describe the topic of the website to both visitors and search engines. In order to increase the page’s relevance and exposure in search engine results pages (SERPs).

Image SEO Optimization

Image SEO optimization is the practice of enhancing user engagement and search engine presence by optimizing website photos with meaningful file names, alt tags, and captions. The objective is to increase the number of visitors to a site from a Google image search.

URL Structure 

URL structure is the method by which a website’s URLs are arranged and created, containing vital keywords to support search engines in recognizing the content of the website and enhancing rankings, as well as enhancing user experience and aiding link-building activities.

  1.  Off-Page SEO (Off-Site SEO): 

Off-page SEO, also known as off-site SEO, is the process of raising a website’s position in search results by optimizing elements that are not directly related to the website. This can be accomplished through the creation of high-quality backlinks, social media promotion of the website, and other internet marketing techniques. The objective is to improve the website’s standing with search engines in terms of authority, reputation, and relevancy. This can lead to better search engine placement and a rise in the natural traffic to the website.

Guest Blogging

Building backlinks through guest blogging is a popular off-page SEO strategy.

It occurs when you create an article for a different website in exchange for a hyperlink to your own website. This can increase the authority and availability of your website and drive more traffic to it.


Answering the questions of journalists and reporters to get media coverage and build backlinks for SEO.

Competitor Research and Analysis

Analyzing the content, keywords, and backlinks of rival websites to learn from them and enhance one’s own SEO approach.

Internet Ads

Placing paid advertisements to increase traffic and lead generation to a company or website, hence enhancing its online presence.

Press Distribution

To obtain backlinks, draw new customers, and boost brand recognition, share press releases with appropriate media outlets.

Brand Signals

In SEO, the term “brand signals” refers to a brand’s reputation and online presence, which are built via activities including social media participation, online directory listings, and website references. These signals can improve search engine rankings by assisting search engines in determining a brand’s authority and reliability.

  1. Technical SEO

Technical SEO entails web page optimizations that make it easier for search engines to crawl and index a website, raising its search engine rating. This includes actions like speeding up website load times, making sure robot.txt files are correctly configured, and properly configuring redirects. Technical SEO aims to improve a website’s usability and accessibility for both search engines and site visitors.

Site Load Time

Site load time optimization entails enhancing site speed and functionality to deliver a better user experience while obtaining higher rankings in search engines.


The term “mobile-friendliness” describes a website’s performance and design that have been tailored to be viewed on mobile gadgets such as tablets and smartphones. It guarantees that the website runs quickly, adapts to various screen sizes, and is simple to use on mobile devices.

Crawl Error Identification 

Finding and fixing issues that stop search engines from accessing website material is known as crawl error reporting. Broken links, missing pages, and other mistakes that may have a negative effect on a website’s search engine visibility are examples of these problems. Website owners can raise their website’s exposure and search engine rankings by resolving crawl problems.

Keyword Cannibalization Audit

A keyword cannibalization audit is a procedure for locating and resolving situations where numerous pages on a website are battling for the same or closely related keywords, which can lower entire organic performance and dilute search engine visibility.

Duplicate Content Audit

Finding and removing examples of duplicate content on a website that may have a negligible effect on search engine rankings is the goal of a duplicate content audit.

Site Structure

Site structure is the process of building a simple, orderly framework for a website so that visitors and search engines can easily browse and comprehend its information. Also, by making it simpler for users to discover the data they need, a well-organized website can enhance user experience.

  1.  White-Hat SEO

White-hat SEO refers to practices that are compliant with Google’s terms and conditions as well as the rules and regulations of the major search engines. White-hat SEO raises your website’s position in the SERPs while ensuring that it complies with the guidelines for the service of the search engine.

Using white-hat SEO tactics is the most efficient way to create a successful website. The following white-SEO strategies must be followed strictly:

  • Use descriptive, keyword-rich meta tags.
  • Offering the website’s readers high-quality products and services
  • Make your website simple to use.
  1. Black-Hat SEO

Using black-hat SEO, you can rank higher on Google’s search results by exploiting weaknesses in its search algorithm. To improve one’s position in search engine results, one may employ spammy or paid link-building techniques, such as keyword stuffing, cloaking, etc. These methods produce results right away, but if Google discovers them, they may have a negative effect on your website. Thus it’s advised to avoid using black-hat SEO.

  1. Gray-Hat SEO

Compared to white-hat SEO, it is a highly risky SEO technique. Due to the uncertain terms and conditions surrounding the topic, gray-hat SEO techniques do not fall under either the white-hat or black-hat categories. Therefore, employing gray-hat SEO techniques won’t lead to a search engine ban. In other words, it’s unclear what exactly you mean when you distribute content or materials using gray-hat SEO techniques. Understanding gray-hat SEO techniques will prevent your website from losing visitors because you’ll be aware of the implications and be more able to use legal techniques. 

  1.  International SEO

International SEO helps increase organic traffic to your website from multiple countries and languages. For international SEO to be successful, you must take into account the cultural context of your target market and give them the option to transact in their own language and currency. Depending on where they are listed, dates and times should be formatted correctly. Talk to them in their native language to address any concerns. The goal of international SEO is to give your target market a positive online experience.

  1.  Local SEO

One of the most essential types of SEO for local businesses is local SEO strategy, which makes the company more visible in Google’s local search results. Local SEO helps businesses engage with local audiences by analyzing the behavior of the particular audience through trillions of searches. Your local company has the chance to rank higher in both the search results and the local map pack if you employ local SEO strategies. This leads to the growth of your company and an increase in website traffic.

  1.  E-commerce SEO

E-commerce SEO is one of the most effective methods for growing traffic through paid search, although SEO prices are much lower. It helps to create your e-commerce website so that it ranks higher in search engine results.

If your website doesn’t show up in the SERPs, you’ll be unable to reach suitable and qualified e-commerce clients. E-commerce SEO will optimize your website to increase traffic and boost search volumes if the competitors’ analysis, emphasis on homepage SEO, and website layout are done appropriately.

  1.  Content SEO

Content SEO is an additional term on the list of SEO types. In order to build your website and elevate it in the SERPs, it refers to producing original material, including writing, pictures, and videos. Working with content SEOs requires taking into account three things: copywriting, site architecture, and keyword strategy. It’s crucial to find the right balance between the three since without high-quality content, your website will not appear in the search results.

In addition, it’s just as crucial to examine the information after it has been published as it is before. Monitor the effectiveness of your material. To increase your website’s reach, make the appropriate adjustments, add fresh merchandise, and use a variety of tactics.

  1.  Mobile SEO

Mobile SEO is the practice of optimizing a website for search engines while also making sure that it can be properly viewed on smartphones and tablets. A customer might never use that brand again if they have a negative mobile phone experience. You must use this kind of search engine optimization in order for your customers to have the greatest view experience. It’s crucial to make sure that the design, organization, and page speed of your website won’t affect mobile customers’ minds.

  1.  Negative SEO

Negative SEO is a repugnant and unethical form of SEO that continues to be utilized today. Negative SEO aims to bring down the search ranks of your rivals so that you’re able to pass them or outrank them. Poor SEO practices include stealing content from someone’s website, building suspiciously many low-quality links to it, posting unfavorable comments or reviews about them on multiple online forums and discussion boards, etc. There may be a multitude of legal consequences if unethical SEO practises are found.