Singapore is a densely-populated sovereign island-state having more than 5.6 million people inhabiting a total area of 720 square kilometres. Although small in size, Singapore is an economic giant and is considered as the most modern city in Southeast Asia. The economy of Singapore started with the electrical assembly and oil refining industry until it became one of the world leaders in electronics and financial services. Singapore boasts of its strong economy and international trade.
The country’s strong economy blesses business owners who are based in Singapore. However, these businesses will still have to compete with others belonging to the same industry. When it comes to having a successful business, online marketing is no longer an option. Business organizations need to implement digital marketing campaigns to help reach a wider audience and to increase the traffic into their websites. Hiring a digital marketing agency in Singapore can help businesses in setting up and SEO or PPC campaigns.
Two Types of Digital Marketing Campaigns
Digital marketing is the term used for utilizing digital or online channels to reach a wider target market. Online channels included search engines, websites, social media, video sharing platforms, emails, blogs & vlogs platforms, and mobile marketing. In today’s times, consumers are always using one form of device or another to access online content or media. It is estimated that there are over 3.5 billion Google searches done per day, as reported by a 2019 report. This is equivalent to 40,000 search queries every second. It is, therefore, critical to utilize the power of search engines in your digital marketing campaigns. You can utilize the following strategies to gain leverage for your company.
Search Engine Optimization or SEO
Search Engine Optimization or SEO is the combination of processes aimed at optimizing your company’s website to increase its visibility when people search for relevant keywords in search engines such as Google. Optimization of your website may be on-page or off-page. On-page SEO includes optimizing how your webpage will load and give added-value user experience to website visitors. This involves making the webpage compatible with different devices and screen sizes. Likewise, on-page SEO is also concerned with giving relevant information to visitors by creating and updating high-quality contents.
Off-page SEO, on the other hand, focuses on tactics that will allow users to be directed to the company’s webpage through the use of links and backlinks from other websites. By optimizing your website, more and more people will see it as it leads in the ranking. However, SEO does not give results overnight and may take weeks or even years to see significant results. Nevertheless, an SEO strategy done right will produce results that will continue to keep a high flow of organic traffic into your website.
Pay-Per-Click (PPC) or Search Engine Marketing (SEM)
Pay-per-click advertising or PPC is a strategy where you pay search engines for a product placement advertisement in their search engine results page. With PPC ads, your product ads will be placed on top of the high-ranking websites. However, you will have to pay the search engine every time a searcher clicks on your PPC ads. A PPC ads campaign, when done correctly, may give you instant results since most of the people who click on PPC ads are those who already have the intention to purchase.
Both SEO and PPC are effective digital marketing strategies that you can implement to increase the revenue of your company. You can use one strategy or use both to get immediate results. However, it is important to have a thorough understanding of how search engines work so that your investments in these strategies will not go to waste. So, if your business is Singapore based, an experienced and trusted digital marketing agency in Singapore may help you in navigating through the bidding process for PPC ads placement and increasing your websites ranking on SERPs.