When some write a book about the 100 best businessmen, Alex Kleyner Entrepreneur is undoubtedly on top of the list for many reasons that we will discuss later in the article.
Entrepreneurs always look to find a problem to find a solution, and that’s what Kleyner did by founding Store2Door. He has founded two businesses, and the other one is called ABK capital. You might have seen more popular businessmen and wondered what makes Kleyner so popular, right?
Well, read till the end for more enticing information about Kleyner’s success story.
Store2Door Success strategy: Alex Kleyner Entrepreneur
According to marketing rules, founding and selling goods is not a big deal; maintaining loyal customers is the most challenging task. It seems that Kleyner is also following this rule because he always pushes his employees to strive harder and frequently brings innovation to the company; despite having great loyal customers from across the globe.
Most Store2Door customers consider themselves in debt to the company because of the company’s top-notch customer care. So what Store2Door offers?
Kleyner founded the company based on the ideology of providing them access to American goods from across the globe. The company also offers services such as picking, packing and shipping the products.
The triple keys: internal culture of Store2Door
Regarding the internal culture of the company, Alex Kleyner Entrepreneur has always focused on three prime features: diversity, open-mindedness, and the ability to change. These three characteristics have taken the whole company to a new level, but how?
The first characteristic is the diversity that makes sure that people from different backgrounds and experiences work together in a team so that they can criticize each other (for good reasons) and come up with new and innovative solutions to the problems that will ensure that the company last for centuries such as Ford, Boing, and Coca Cola.
The second most important characteristic that Kleyner strongly emphasized is open-mindedness in the employees. The reason is that customers constantly change their demands and ask for added features, so having open-minded employees will make sure they don’t use customers but rather retain them by following their preferences. As a marketer once said, “customer is the boss.”
The third characteristic is the ability to change because businesses operate in a fast-paced environment, and only those who excel come with changes or innovation in the first position. Moreover, customers prefer those businesses that offer innovative products first in the market, whereas those who come later are always depicted as incompetent.
Final words
Alex Kleyner entrepreneur is a well-known American businessman who founded two companies and is currently the CEO of Store2Door. He has always emphasized customer care, and for that reason, most of his employees work on a strategy that is also called “triple keys.”
The triple keys strategy includes three characteristics, i.e., diversity, open-mindedness, and ability to change. This strategy is part of his leadership abilities, and he is confident that one day Store2Door will be the next Amazon and serve customers from the middle-east in America.
