The global transparent digital signage market is expected to grow at a CAGR of 14% over the forecast period, with a revenue of $4,490 million in 2022 and a projected revenue of $16,650 million by 2032.
Transparent digital signage screens are a combination of a glass window and a touchscreen with transparent parts that work with simple light entry. Transparent digital displays use the least amount of energy and power. The amount of energy consumed by transparent digital signage devices is 10% of the amount of energy consumed by a standard LED or LCD screen.
There are various devices that enable simple commitment and correspondence in a 3D environment. Three-tiered marketing is effective in increasing customer attention. It also aids in providing a consistent experience for customers.
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Global Transparent Digital Signage Market: Drivers and Challenges
One among the prime drivers for transparent digital signage market is the least amount of power consumption as compared to traditional signage boards. The latest trend gaining traction in the global transparent digital signage market is the acceptance of 3D displays for promotions and advertisements.
Promotional advertisements are publicized in the two-dimensional interface. The penetration rate, rapid technological advances, and high concentration are factors expected to further intensify the competition among the transparent digital signage manufacturers.
Global Transparent Digital Signage Market: Segmentation
Global transparent digital signage market can be segmented by type of display, and end-use application.
On the basis of type of display, global transparent digital signage market can be segmented into LED, OLED and others.
On the basis of end-use application, global transparent digital signage market can be segmented into retail, media and entertainment automobile and others.
Global Transparent Digital Signage Market: Regional Outlook
The transparent digital signage market is concentrated owing to the presence of several international, regional, and local vendors. On the basis of regions, global transparent digital signage market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and Middle East and Africa.
The transparent digital signage market in North America and Europe is expected to have significant market share of the global transparent digital signage market. Asia Pacific transparent digital signage market is expected to have foremost potential during the forecast period. Transparent digital signage market in Latin America and Middle East and Africa is expected to register positive growth during the forecast period.
Global Transparent Digital Signage Market: Competition Landscape
Some of the key players for Transparent Digital Signage Market include BenQ, LG Electronics, Panasonic Corporation, Planar System, Shenzhen AuroLED Technology, Shenzhen NEXNOVO Technology, ClearLED, LED-Hero Electronic Technology and among others.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
Some of the recent developments in the transparent digital signage market are:
- In June 2018, LG Electronics introduced the new Transparent Color LED film display at InfoComm 2018. The new transparent color LED film display is flexible and can be attached on any surface such as windows and glass, making it possible to turn them into a customized digital display.
- In May 2019, Leyard Optoelectronic Co. Ltd. launched Planar LookThru Transparent OLED display. This product uses self-illuminating pixels, thus requiring no backlighting for displaying content on the screen.
- In April 2019, Panasonic Corporation announced at one of the world’s largest lifestyle exhibitions, Salone del Mobile, the launch of its transparent OLED concept display, which is designed by Panasonic Design Kyoto and Daniel Rybakken.
- In April 2020, LG Electronics announced the release of the touchscreen capability on its Transparent OLED display and has named it Transparent OLED Touch Signage.
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Key Segments Profiled In The Transparent Digital Signage Market Survey
By End Users:
- Media & Entertainment
- North America
- Latin America
- Asia Pacific
- Middle East and Africa