Transform Your Instagram Presence With These Underrated Strategies

There are many strategies to gain a strong Instagram presence. Some of the best strategies to increase your engagement, following, discoverability, and account visibility are often overlooked. Follow these underrated strategies to effectively transform your Instagram presence.

Photo by Georgia de Lotz on Unsplash

For Instagram success, you need to have a really strong presence on the platform. This includes having a high engagement rate, many account mentions, a high degree of discoverability and visibility of your account, and a large following. 

Fashion brand Zara has an incredibly strong presence on Instagram with 66.4 thousand influencers mentioning the brand on Instagram in 2022. 

While that presence probably seems unattainable, you can still work to create Instagram.

We’ve all heard of the usual strategies to transform your Instagram presence, such as focusing on Reels and using trending hashtags in captions. 

However, there are other underrated strategies that are highly effective in boosting your Instagram success.

In this article, we’ll look at some of these underrated strategies and how they can effectively transform your Instagram presence into a super strong one.

Be Creative To Grow Your Instagram Account

In October 2022, META announced that there were roughly 2 billion monthly active users on Instagram. That means you’ve got a lot of competition when it comes to having a popular Instagram account. You need to find a way to differentiate your account from all others. What makes your account preferred over your competitors’ accounts? 

One way to make your account unique and popular is to be creative. You need to think “out of the box” in terms of the content you create and share on the platform. When users come across your account, you want them to be captivated by what they view on your account. 

Being creative will persuade users actually to follow you and engage with your content, and will keep them following your account long-term. This makes your account more visible, leading to even more organic growth. 

If you’re a brand or business, think of creative and different ways to present your products or services on your account using all the content features available to you on Instagram. As an influencer, think of creative ways to connect with your audience.    

Use Varied Content (Not Just Reels!)

Reels are trending, but you shouldn’t overlook all of the other fantastic Instagram content format features available. You don’t want your account to appear repetitious and uninteresting. 

Have a good mix of varied content on your account to make your account exciting. Not all users enjoy the same format of content, and you should try to connect with all of your followers and users who view your account. 

Instagram content format features include:

  • Carousels
  • Guides
  • Highlights
  • Images
  • Live Streams
  • Reels
  • Stories
  • Videos. 

Post content using all of these formats, as they will help you to extend your reach. 

Share all your feed posts to your Stories, as most users tend to swipe through their Stories more often than scroll through their news feeds. Make your Stories interactive using emoji sliders, Q&As, and polls.  

If there’s a lot of data or stats that your target audience needs to absorb, create informative infographics for image posts. This enables you to present data in an easy-to-understand visual way to grab your audience’s attention. 

Post multiple images or videos in Carousels to tell a story or even to showcase your products being used in different ways. 

Instagram Guides are highly underrated. Use Guides to share interesting stories with your followers or even product catalogs. Live Stream is a great way to connect with your followers in real time. 

Find A Service Provider For Comments

You should have a strategy to increase engagement with your content. Having many custom Instagram comments contributes a lot of value to your account. The Instagram algorithm prioritizes content that receives many real custom Instagram comments, increasing your visibility and extending your reach.

An easy way to boost your account with Instagram custom comments is to buy cheap custom Instagram comments from a professional and reputable service provider. 

This makes your content more visible to your followers, encouraging them to also comment on your popular content. When you buy custom comments on Instagram, you should choose a service provider that delivers comments from real active Instagram user accounts. Poor-quality comments from bot accounts would do more harm than good for your account.

When you buy IG custom comments, you should also consider where they are derived from. It’s beneficial to buy Instagram comments custom from USA-based accounts. The USA has the second-highest number of Instagram users worldwide at over 127 million monthly users in 2023. If you buy USA Instagram comments, US users will feel they can relate to the comments and will be encouraged to comment too. 

You’ve probably heard that you shouldn’t buy custom IG comments. However, if you are able to source a trusted service provider which delivers high-quality comments to your account, this can help to positively transform your Instagram presence. We recommend that you  buy custom Instagram comments from this link

Skweezer is a trusted service provider from which you can buy real Instagram comments UK based. This service also extends to writing your own custom comments, which Skweezer will deliver strategically to your selected posts.

Use Keywords In Captions (Not Just Hashtags!)

Incorporating trending hashtags in your post captions is helpful in extending your reach on Instagram. However, don’t forget about keywords! Users currently discover new content primarily through Instagram searches. 

You should have a strong Instagram SEO (Search Engine Optimization) strategy to use relevant keywords in your captions to increase your account’s discoverability. More users will find your account in their Instagram searches when using the right keywords.

Using relevant keywords in your captions will increase your chance of ranking high in Instagram search results, and your account may even appear in users’ feeds as “suggested content.” 

When your content is easily discovered by users, you have a greater chance to grow your following organically. Effective keywords help steer the Instagram algorithm in an optimal direction for prioritizing your content for users who may find your content valuable and interesting.

Do keyword research to understand which specific terms or phrases users search when searching for content such as yours. Once you find relevant keywords, strategically incorporate these keywords into your post captions. 

Use the Instagram search bar itself by typing in keywords, and as you go, you will see what suggested terms or phrases start appearing. 

Those are the terms to use. You can also use any of the great free keyword tools online, like Semrush’s free Keyword Magic Tool. 

Post When Your Audience Is Online

It’s important to post content on your account at times when your audience is most active online. If your audience is online when you post, there is a higher chance of your content being seen by your followers and more opportunities for them to quickly engage with your content. 

When your followers engage with your content early through likes, comments, shares, and views, this sends a signal to the Instagram algorithm that your content is valued and popular with users. 

The algorithm will then prioritize your content by promoting your content to even more users. It also makes your content more visible in your followers’ news feeds. The discoverability and visibility cycle strengthens by attracting more engagement on your content and more organic new followers for your account. 

If you’re not sure when your target audience is most active online, experiment with posting on different days and at different times to see what times your audience engages the most with your content. 

The Instagram Insights tool can help you evaluate the data to determine the most optimal times for posting content on your account. There is no set “right” time to post on Instagram. There are many variables to consider, like timezones and demographics. You need to determine the right time for posting on your specific account. 

Be Original 

If you want to stand out, you need to be original. It’s easy to follow trends and ride that wave for popularity, but it only lasts for so long. You also don’t want to be known as unoriginal on Instagram. 

Don’t just follow trends on Instagram – create them! Keep in mind that there are over 2 billion active Instagram accounts, so make sure your account stands out from the rest.  

For starters, make your profile original. Have a unique profile picture and an intriguing bio. Then, actively create and share high-quality, interesting, and unique content. 

If you’re a brand or business, ensure that your profile and the content you post are in line with your brand image. When writing captions for your posts, create a unique “personality” in the tone that your captions are written and stay consistent.    

Photo by Pass Horizon on Unsplash

The Takeaway: Get Creative

If you’re serious about transforming your Instagram presence into one that’s strong, you shouldn’t overlook the strategies we’ve discussed above. Get creative and be unique when creating content to post on your account. 

Use relevant keywords, create varied content for your account, post content at the right time, and even buy Instagram custom comments to boost your engagement rate. Whichever strategies you choose to use, we hope that your account’s discoverability, visibility, and following grows astronomically.