Trade Promotion Management and Optimization Solution Market Size, Regional Status and Prospect 2023 | Strategic Investment Plans, Business Opportunities, SWOT Analysis, Regional Growth Challenges upto 2030

Trade Promotion Management and Optimization Solution Market

Trade Promotion Management and Optimization Solution Market

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—25 percent of revenue, according to research—on promotions with retailers designed to boost revenue or increase/protect market share (or both).Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:Aggregate volume planning and predictive modeling (V, S, P)Fund allocation predictive modeling and optimizationAccount team event and calendar predictive modeling and optimizationPost-event causal decomposition and performance reportingApplied learnings, course correction, and continuous improvementCollectively, The both are referred to as ‘trade promotion execution’ (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.This report focuses on global and United States Trade Promotion Management and Optimization Solution market, also covers the segmentation data of other regions in regional level and county level.Due to the COVID-19 pandemic, the global Trade Promotion Management and Optimization Solution market size is estimated to be worth USD 591.2 million in 2022 and is forecast to a readjusted size of USD 897.3 million by 2028 with a CAGR of 7.2% during the review period. Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Blacksmith Applications, IRI Worldwide, AFS Technologies, RI and Accenture, etc. Top five players occupy for a share about 36%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.Trade Promotion Management and Optimization Solution market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Trade Promotion Management and Optimization Solution market will be able to gain the upper hand as they use the report as a powerful resource.

Major players covered in Trade Promotion Management and Optimization Solution Market are:

  • Blueshift
  • Oracle
  • McKinsey & Company
  • TABS Analytics
  • IRI Worldwide
  • AFS Technologies
  • RI
  • Blacksmith Applications
  • UpClear
  • Acumen Commercial Insights
  • Anaplan
  • CPGToolBox
  • SAP
  • Wipro
  • Accenture

Market Segment by Type:

  • Cloud-Based
  • On-Premises

Market Segment by Application:

  • CPG
  • Retail and E-Commerce
  • Food Service
  • Media and Publishing
  • Others

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