Every year after Christmas, the sale drastically drops, and the slump continues for about a month. It again picks up during Valentine’s. It is something every seller experiences each December. The same is true for the custom socks industry. Customers take a break from shopping and spending because they have spent weeks shopping for gifts. However, you are harming your business by thinking it is the only way and can not do anything about it. You can lessen or overcome the slump with creative marketing and unique ways.
The sales gap is not related to your business but to the fact that people have less money to spend. However, custom socks are one item they need a year long, and they are not that expensive they can not buy. You need to adopt a new marketing approach, and you will be on your way to avoiding the slump.
Tips:
The holidays do not end with Christmas. Even though the majority of people shop before 25th, there are plenty of sales that you can continue to run. Ensuring that you are prepared to leverage the opportunities can increase your revenue. Some of them are:
- Boxing day is the day after Christmas and is pretty popular among people of UK and Australian origin. It was a day with employers distributing food and winter clothes, including sweaters and socks, in a box. It is an off day in many places. Take advantage of social media to amp up the custom socks as presents. Create a photo competition with customers sharing their pictures of the custom socks and other gifts. Offer a discount on the socks to people sharing the images. Another strategy is to give a rebate to people who participated in the campaign for using word-of-the-mouth.
- Kwanzaa is a festival observed by African Americans throughout the country from December 26th to January 1st. They celebrate cultural heritage and values based on the harvest festival that ends with a feast and gift-giving. People light a candle each day and exchange presents. Tailor your custom socks and shop to include Kwanzaa by marking them with bright colors inspired by nature and greenery.
- After Christmas Sales or post-Christmas sales are an effective way to sell custom winter socks and other items – offer discounts for moving the inventory fast and getting ready to bring new ones.
- Buy one, get one: Even though the season is winding down, you can entice shoppers with the offer – it is a time-tested method that seems to produce results. Special discounts like offering custom socks to a known charity can inspire people to be generous and open their wallets. Good deeds are one of the most common themes across cultures, and people do not want to miss out. You are helping people in need and reducing inventory. Contact a well-known charitable organization in your area.
- Free socks with other items: people love free stuff, and offering custom socks with other products is one way to motivate people to spend more. For example, offer a pair of socks with the purchase of sweaters or hoodies. Keep the prices competitive and not as such that you end up with a loss. Another thing you can do is to give simple discounts like a $5 discount on $19 socks. People like whole numbers for offers. Keep the numbers simple; they do not have to use many calculations.
- Buy now, pay later: Shoppers are running low on spending after Christmas; use the tip to encourage them. They do not have to settle on the spot, and you will sell an item. Although custom socks are cheap products, the idea that they can pay later seems better than giving the whole amount straight away. Many big businesses use the strategy around the year; learn from them.
- The new year sale is another opportunity to promote your store and sell custom socks. Kick off the new year with fitness-related socks; it is the time of the year when people want to reduce the weight gained during festivities. For example, custom athletic socks are lovely to target the market with a focused campaign.
Tips to make the most of after-Christmas sales:
- Plan early: the key is to plan when you are planning to customize socks for Christmas. They take a minimum of 4-weeks, and with every manufacturer being busy with the holiday rush, it is impossible to get deliveries for specific events, say for Kwanza or new year. Keep the designs ready and order at the same time.
- Estimate the number of socks left: after Christmas by looking at the previous record. Order more than the last year to leverage after-sales.
- Use unique and aggressive marketing: They bombard customers with advertisements, especially during the holidays. You have to use unique strategies to make a name for yourself. Do not stop after the 25th and stay aggressive because people are still in spending mode; it is easy to encourage them during the festive period.
- Leverage social media: If you are not promoting your custom sock business on social media, you are missing big time. People use various social media platforms for sharing pictures with friends and family – it is one of those times when most people are at the same time. Use real-life photos and user-generated content of your custom socks on Instagram and Facebook. It is also helpful to use paid ads for your shop.
- Include discount coupons for December and January to ensure the sale of socks continues into the new year. As mentioned earlier, use custom athletic socks to target fitness-minded people. Offer discounts that will be active for 2-4 weeks.
- Run fun post-holiday contests to generate tons of interest and massive word-of-mouth referrals. Encourage people to post pics of the gifts – best or worst – and offer discounts to people who participated. You can also give free custom socks to the top 3 or 5 people.
Make the most of after Christmas-sales:
Every month and holiday might not yield the same results for custom socks, but it does not mean you stop at Christmas. Winter and new year are better periods for their sales; be creative and make the most of after-sales. Connect with a reliable manufacturer like EverLighten. They have helped numerous startups, large businesses, sports teams, nonprofits, hospitals, restaurants, celebrities, etc.
Trendylake is an online retailer that has made a name for itself by selling custom products related to trending topics. They contacted EverLighten to customize socks, custom patches, and neck gaiters for Christmas – they had previously contacted various manufacturers. But, unable to get the quality in a short time. We connected instantly after getting to know their entrepreneurial story and values. Working hard, the team delivered before Christmas; it was one of the best sales, and the partnerships have grown strong.
Learn how EverLighten helped them with custom socks and other Christmas products https://everlighten.com/blogs/success-stories/startup-trendylake.
Partner with EverLighten to generate more sales:
Best pricing: We customize socks in our factory, which helps customers to get the best prices.
Premium quality: Customers get custom socks with the best materials, production, and packaging.
Timely delivery: our factory helps deliver every order in the minimum possible time.
24*7 service: Customers can contact the support team anytime for their queries.
Customer-focused: We love helping customer create their dream socks.
100% customization: Customers can customize every aspect – materials, shape, sizes, colors, etc. – of their custom socks.
Minimum order quantity: EverLighten offers the lowest minimum limit in the industry; customers can order as many socks as they need.
Worldwide delivery: EverLighten delivers worldwide, and you can track the orders with an online tool.
For more information, queries, and orders, visit https://everlighten.com/collections/custom-socks.
