The past few years will remain the greatest landmark in marketing space. The customer behavior has been affected by the development of mobile phones and the outbreak of COVID 19.
These two scenarios have impacted the marketing especially mobile marketing. Positive user experience has been on top priority to business brands.
Personalization is the only thing that has kept shaping the mobile marketing. So how what is personalization, benefits of personalization and do and don’ts of personalization in mobile marketing.
Personalization
Personalization is not about addressing your customer by the name only. There is a lot more than that. Personalized marketing brings a better connection between brands and customers and help to boost conversion and retention of customers.
Personalization is marketing involves addressing your customers within the right context, by their name, at the right time and in the correct place.
According to studies, people expect brands to send them a personalized message rather than just broadcasted bulk SMS without personal touch. Since customers are looking for brands that are skilled at promoting offers with right personalization. It is now the challenge to businesses to adopt the new change in customer behavior if they want to remain relevant and sell more of their products.
Benefits of personalization in Mobile marketing
- Personalization build brand images and loyalty
- It increases sales and repeat purchase
- Customers refer brands with right personalization to their friends and relatives
- It helps to boost customer retention
Rules for google personalization in SMS Marketing
Be detail to data
Successful personalization of data begins with proper analysis of customer data right from demographics like age, gender to their interests. Understand your subscriber list if you doing SMS marketing. There is nothing worse than misinterpretation of customer information. Making small mistake will result to clients opting out of your list.
Because the customer journey and behaviors keeps changing, it is your responsibility to keep updating your list and checking if there are any changes so that your offer is always to the right person.
Address people by their name
When someone call you by your name, you will pay more attention than when it is a generic message. For better conversion and retention, it is best practice to identify your message if you are using bulk texting by your name and then in the message content, introduce by calling the recipient their first name.
Take advantage of geo-targeting
Geo-targeting allows great personalization right from basic campaign scheduling to targeting consumers based on what is happening in their locality.
Also, mobile geo-targeting helps you instantly reach out to a person in the right place with right offer.
Be helpful
How often do you send a helpful SMS to your subscriber list? You need to normalize that as people love brand that are willing to share insights about specific products or services.
Offer discounts
As a business, ask yourself why people decided to be in your subscriber list. Then you will possibly arrive at a conclusion that they subscribe to be part of your list because they love your brand and they are looking out to your special offers. When sending out an offer, ensue that the offer is special and that is appealing to redeem.
In conclusion, personalization of SMS in mobile marketing contribute significantly to having a better conversion and retention of customers. Business brands that utilizes this technique have better edge in the market than other generic marketing techniques.
