SEO expanded as search engine optimization has become a highly potent tool to drive more customers to your website. However, the effectiveness of a good SEO mission depends on whether you are using SEO rightly. Statistics show us the following. Among the 3.5 billion searches that happen on Google each day, not more than 0.78% of the searchers view the results on the second page. The topmost result on the organic search result of Google has a CTR of 31.7%. This stats emphasizes that you must try to rank on page 1 of the SERP. This is where the role of SEO comes in. Nevertheless, you must go with the understanding that SEO is continuously evolving. Here are the top trends to focus on for the success of your SEO mission in 2021 when you work with SEO services Calgary.
The new metrics used by Google
Google announced three new metrics in May 2020 known as core web vitals. These are the metrics that Google is using predominantly for measuring the user experience including loading speed, interactivity and visual stability. All these three aspects are directly related to page speed. It must therefore be your primary concern to check how fast a page loads, how quickly it gets interactive and how much stable it is while loading. To be able to appear on Google’s first page, you must focus on all these three aspects.
Knowing about intent matches
Described as BERT, one another algorithm of Google is known as Bidirectional Encoder Representations from Transformers. This algorithm lays much emphasis on using machine learning (ML) and natural language processing (NLP) tools to understand the searches in a better way by knowing what the users are actually expecting. This works well for almost every query in Google English and also across 70 languages. If a website has content-intent mismatches, it is most likely that its ranking will be negatively impacted. Irrespective of the quality of the content, it is important to focus on satisfying the user intent.
Keyword research is becoming highly important
Statistics show us that over 50% of the searches end up as zero-click searches meaning that about 175 billion searches done per month end up without any clicks. This is because the SERP is giving such rich results in terms of featured snippets consisting of answers, related questions, and much more, consumers are getting what they want even without clicking on any of the results they see on the first page. It is therefore necessary to make sure that your website, business profile, blog, ads and any other content posted covers these keywords based on the users’ search intent. Given the huge competition out there, it is crucially necessary to spend a good amount of time in keyword research to drive more traffic to your site and land on more sales.
Original content must always be a top priority
Content can play a big role in ranking and SEO. Therefore, authentic content is necessary for businesses. If you have unique content that is not published anywhere already, you have a good amount of merit over your competitors. The role of original content will never turn unimportant anytime in future too.