Top reality TV shows yet to bounce back.

NEW DELHI: India’s top television shows, including the likes of Kaun Banega Crorepati, Bigg Boss, are yet to fully recount the 50% reduction in viewing proven in 2020. Once again this year, viewers are at the top two games at Sony. and Colors respectively, decreased by 25-30%, said media buyers and entertainment industry experts. To check exactly KBC head office Number

BARC (Broadcast Audience Research Council) India and channels such as Sony, Zee and Colors did not share viewership numbers or comment on Mint’s declining ratings.

Broadcasters and media buyers said the current programs on television were affected by tent games as the second phase of Indian Premier League cricket that resumed in mid-September after a break created by Covid-19 and the Cricket World Cup which ran from mid-October to mid-October. -November. Live sports events coincide with the television broadcasts of these games on television.

Surprisingly, the new show The Big Picture on Colors starring actor Ranveer Singh also lost hope after it was shown for the first time in October, said a media buyer who did not want to be named.

“Most of the non-fiction franchises in 2020-21 have seen a significant 25-40% decline in ratings from pre-covid seasons. they could not match the performance before 2020, “said Keerat Grewal, a partner in the media company Ormax. In addition to movies and web applications, Ormax tracks the popularity of TV shows, actors and competitors.

Media experts have suggested that the real TV model may be plagued by high costs, limited returns, and limited inspection. “There is no way to success, there are leading channels that have brought real shows that have not worked,” said Sujata Dwibedy, director of trade at the company, Amplifi India, dentsu, stressing that rates will only go down, no matter how much the channels invest. in myths when it comes to the undeniable emergence of a digital speaker.

“Switching to connected TV and OTT platforms is a reality in metro, non-metros and even the smallest villages. Audience segregation was high as people ate content in all forums and forums. There is good and real content is ubiquitous,” Dwibedy said. It identifies behavioral changes that lead viewers to disconnect from their cable TV and DTH subscriptions (direct to home), something known as cable cuts. I was already shown in KBC head office Mumbai

ChandrashekharMantha, a colleague at Deloitte, said the myths-based shows have returned to their pre-covid levels or are better off but the same is not true of myths. “One reason could be the diversity of sporting events but there may be an angle of content to it.

The fairy tale, on the other hand, has loyal fans and the audience often develops interactions with individual characters whose journey they want to follow. At the same time, immersion in scales may mean that viewers are different, and that the target group of myths has shifted to a second device, he noted.

While it may be possible for some viewers to watch the games on radio and television networks, these are not yet fully understood.

“Agencies and advertisers will eventually evaluate the content of these non-fiction games, their social media accounts, interviews and more. The test matrix should be inconsistent and independent of the available estimates only,”saidDwibedy.

That being said, if you look at the full list of advertisers and sponsors it shows the attraction and power of myths it shows that the double CPRP (cost per point measurement) of fairy tales shows, said Mansi Datta, chief customer and head, in the north of the country. east of Wavemaker India news channel.The chief executive of the broadcasting network said fairy tales may return in full force after the epidemic but the untrue was a safe form, even though it stopped even before covid.