It is a fact that marketing is the backbone of every business. It doesn’t matter how good your products or services are, if you don’t do proper marketing, then your competitors will carry the day. The same applies to the optometry business.
Visual merchandising is key when it comes to the optometry business. That’s why it is important to come up with the best display ideas that will easily draw away the attention of patients and passersby.
Take time to create a compelling brand image that will take your optometry business to another level. Creating optical displays that grow sales takes a lot of creativity.
Great branding
Brand awareness is a great way of marketing your business and products. Branding simply means setting your products apart from the rest. It is what people think when the brand comes to their minds.
What do customers think when they step into your optometry shop? Are they bombarded by one type of eyeglasses? Or maybe they don’t even get to realize that you are selling glasses? As such, create proper awareness of your optometry in order to grow your sales.
The best way to do so is to move away from the ordinary. Try to get an angle that will grab the attention of your customers the moment they get into your shop.
Smart product positioning
Not all clients visiting your shop come with the intention of buying glasses. Some may be coming for just an eye examination or other optometry services. That means unless your glasses are strategically positioned, they might walk out of the door without noticing your products.
On the other hand, you might position them strategically but in a shambolic way. This will definitely turn away potential customers.
You need to set up your shop in a way that attracts those coming in or even passing by. Ensure that you stock and display classy and modern glasses close to the counter where patients can easily see them. You can even include details about each one of them such as their prices and sales rate.
Be informed
Understanding your market is crucial to effective branding and growth of sales. You should get adequate information about your customers such as their age, sex, socio-economic status among other information.
This will help you to know exactly the type of glasses to stock and display. Otherwise, you might stock high-end products that will take months before getting sold or vice versa.
Make it personal
There’s one area where your e-commerce counterparts cannot beat you. You and your staff have the advantage of putting a personal touch to your business.
Ensure that your customer service experience is unmatched. Treat every customer with respect and always wear a smile. This is something that should be done by every employee.
Apply your competitive edge
Try to find out what is making your customers purchase glasses online and not at your shop. If it’s about convenience, then show them that they can order their glasses and get them whenever and wherever they want. However, you should make it clear to them about shipping charges.
Promote your products
Don’t feel shy to blow your own trumpet. If you know you are selling quality products, why should you feel shy to promote them? Try to get all the details about the products you are selling and clearly display them to your customers.
Bottom line
The main objective of every business is to grow and make profits. As an optometry business owner, you need to ensure that you display your products in a manner that will easily attract customers visiting your shop.
