Ninety-three percent of consumers eat pizza at least once every month. This number can only mean one thing. There’s already a built-in customer base for this kind of product. That can be good news for pizza owners.
Pizza remains one of the most preferred foods in the foodservice industry. However, the competition is tough.
Many parlors, stands, and restaurants are marketing a variety of pies almost everywhere. With an oversaturated market, how can you bring in more paying customers? Having the right strategies will help get the word out about your pizza business.
But read on below and discover the top five ways to drive more sales in your pizzeria.
1. Get Professional Visuals for Your Pizza
Potential customers will shop with their eyes. Since food attracts the human sense of sight, it will boost appetite appeal. That’s why people drool over good food photos. They will always appreciate mouthwatering and high-quality pizza images.
This means that photography doesn’t only make your food look good. It can also make or break your sales. If you want to attract more people and turn them into paying customers, ensure to get professional visuals for your product.
If you have the means, have a professional food photographer to capture perfect shots of your pizza. It’s a highly beneficial investment since you can use the photos anywhere. Plus, it will give your business a consistent image in your flyers, ads, and website.
2. Give Customers a Variety of Options
Pepperoni is the most popular pizza topping. While it’s an interesting fact about pizza, every customer has different needs and tastes. So, you have to guarantee that you can provide them with several choices. It’s a good idea to offer topping combinations on your menu. This way, customers will have a unique flavor experience.
Another option you can give them is a combo package deal for different group sizes. It’s a perfect way to make a sale for family gatherings or other group events. Meanwhile, offering pizza by the slice is also great to attract walk-in customers. Most customers who are only passing by are usually looking for a bite instead of a whole pizza.
3. Create the Best Pizza Promotions
Creating pizza promotions is one of the best ways to intrigue customers. During slow times of the day, you can offer two-for-one specials. You can also have exclusive pizza menu items for a limited time. Doing this will help generate hype and urgency for customers.
You can use a loyalty program to offer discounts on receipts to encourage repeat orders. Lining up special deals during seasonal events will also pique customer interest. Come up with ideas that will make you stand out from your competitors.
4. Invest in the Right POS System
Being mindful of the time is vital if you wish to build a solid customer base and grow more sales. Customers are often impatient and don’t like long wait times.
That’s why technology also plays a significant role in the pizza industry. By investing in the right point-of-sale (POS) system, you can ensure faster service. It will enable you to integrate all orders, from in-house to phone and online. As a result, you can process and deliver more orders in less time.
A pizza POS system also allows you to track inventory and food cost percentages. With this, it will be more effortless to design your menu according to your needs. People will then come back for more fresh and delectable pizzas with a seamless system.
5. Deliver Quality Pizza Every Time
Besides convenience and choices, customers also care about the quality of your pizza. It’s also the top reason they share or recommend your product to their friends. So always be consistent in delivering quality pizza with exceptional flavor and texture. This way, you can create the best experience for your customers.
The Bottom Line
Besides providing quality food and service, marketing your pizza is crucial in increasing sales. In doing so, always put customers in your mind. Make sure every option and deal you make will meet their needs and interests. Remember that customers are the pulse of every business. Without them, you will have no sales and profits.
