On average, UK residents spend less than three minutes engaging in text conversations. Most consumers believe that businesses should take advantage of this medium for communication purposes. If you are interested in utilizing text messaging for marketing, then early adopters are experiencing successful outcomes. Do your customers want UK brands to communicate with them through SMS? Consider giving it a try.
What method of communication works best for UK-based brands to utilize in their messaging?
Companies of any magnitude can utilize SMS as a tool to construct robust relationships with customers. Being that UK customers quickly review their mobiles; text messaging is the most effective way to share significant information, such as announcements of new deals or sales.
• Limited Inventory
• Time-sensitive offers
• Fresh and recently restocked products
Utilizing text marketing in UK as an outreach strategy can benefit not only quick conversions but customer loyalty as well. Engaging returning and new customers with text messages throughout the buying process will encourage additional purchases and elevate customer lifetime value. Moreover, businesses will no longer have to manage calls from unhappy customers requesting a price match on sales that had already ended.
Does SMS Marketing give effective results?
It is a well-known fact SMS Marketing can be beneficial for any business, and it is shown by the data. Thousands of companies have made more money from SMS than email. Not only that, but the user engagement of text messages is higher than other channels, which can be seen by the typical click rate of 36%, compared to the average click rate of email, 2.25%. But why is SMS so effective? The answer lies in the quality of interactions and open rates that are virtually guaranteed when a text message is sent.
What if one does not have an extensive SMS List?
Your SMS subscriber list might be more selective than your email one, as customers decide on the brands they want on their cell phones.
Nonetheless, the size of the list is not the only essential aspect. You will find that communicating with a target audience yields higher engagement levels. It means that the SMS recipients are more likely to be captivated by your content since they have accepted your messages into a significant aspect of their lives.
In addition, you may even find that you reach a broader range of customers, as some may prefer texting to email.
How personalization in SMS marketing can be an effective strategy?
Rather than opting for broad, bulk text messaging campaigns, utilizing customer data to create highly-targeted and personalized texts yields far more successful outcomes. With automation, it is possible to do this at a larger scale while simultaneously creating powerful customer experiences in less time. Research in the UK has found that personalization can even lead to an increase of up to 20 times in conversions trying to curate such campaigns worth it.
Is it legal to deploy SMS text marketing in the UK?
Adhering to the regulations of GDPR and the Data Protection Act of 2018, SMS marketing is a legally acceptable way to contact customers in the UK, as long as they have provided explicit permission. By enabling customers to delete their data and unsubscribe from texts, it is possible to send messages that your audience will appreciate without feeling spammed. The first and zero-party data is an excellent way to build segments GDPR compliant, allowing you to create personalized, engaging messages.
Is SMS marketing expensive?
You have come to the point where you are willing to invest. How costly is this high-return method? Generally, SMS marketing pricing depends on the number of people in your contact list and the number of messages you desire to send. It can be pricier than email on a per-message basis; however, it is worth it due to the focused list and effective outcomes.
Text Global, SMS API gateway keeps your spending in check, as only those customers who choose to interact with you via SMS count towards your plan. SMS is significantly more economical than third-party paid channels like Facebook or Google, which usually produce an ROI of 5x at best. Furthermore, with data privacy laws making targeting on these platforms increasingly difficult, advertising on these channels is becoming more ineffective.
Time taken to set up a text message marketing
UK brands usually need two weeks to make their text message marketing campaign operational. During this period, they are provided templates and customer support to help expedite the process. With these measures in place, the deliverability of their messages is ensured. Hence, some customers even receive their texts quicker.
Conclusion
SMS text marketing in the UK has proved to be a highly effective and influential business tactic. It facilitates companies to reach a broad consumer base, interact directly with customers, and inspire valuable communication.
