It’s no big secret that our brains process images much faster than text. Moreover, it’s also easier to engage users with the help of visual content, and that is why most companies take illustrations so seriously.
Any picture can communicate with the audience; sometimes it tells a story, and sometimes it’s meant to call to action. In any case, it evokes certain emotions in people and conveys specific messages. In this article, we’re going to discuss the advantages of custom illustrations that will help you make up your mind on this subject, in case you’re interested in finding a good illustration agency in NYC or improving your website’s UI. Let’s do it!
The benefits of custom illustrations
For many, stock images are the easiest solution when a website launch is around the corner or there is an upcoming marketing campaign. However, in reality, it’s not the most brilliant way to promote your business since stock illustrations are generally available to everybody. If you want to ensure the high quality format and authenticity of your visuals, hiring an artist might bring the best results.
Before making any decision, it’s wise to consider the outcome of choosing possible options. Here are the perks that come with incorporating custom-made illustrations into your website:
- Better engagement
First things first, illustrations are often needed to draw attention to particular parts of a website or web application. An experienced designer knows how to shift the visitors’ focus to certain information by attaching an image that represents particularly emotions.
As a rule, it works really well and allows you to stand out from the crowd (especially on social media platforms, full of news and other text content). A unique, vivid illustration can easily attract an audience already bored by endless scrolling. It can also strengthen brand identity and raise brand awareness.
- Message transfer
As we already know, people perceive pictures amazingly fast — that’s the reason illustrations are considered to be so great for communication with your customers. Utilizing them gives you an opportunity to clarify emotions that can be hard to describe with words.
Besides, it’s always hard to go through websites with tons of text. Images can partially replace it while also ensuring consumers will remember them far better than another text paragraph.
- Visual hierarchy
Every part of the website is crucial when it comes to navigation. Just like white space, forms, and CTAs, custom illustrations are used to separate different sections and provide a nice and clear overview.
- Brand presentation
It’s quite obvious that each and every company is authentic and has its own story and ethics. When you share these details with visitors, they start to perceive your business in a specific manner, and that’s how your brand identity appears. Gathering a supporting audience that shares your values is extremely important, and that’s why the way you present your brand should be consistent across all your platforms.
Make sure to think out your visual content well to avoid miscommunication. Adding informative and creative illustrations will also help to differentiate you from your competitors.
- Storytelling
Another original plan to make the most of images is to tell a memorable story. The public loves websites and web apps that are not dull, so why not give them exactly what they want?
With custom illustrations, you can combine as many informative blocks as you want into one story and emphasize the connection between them. Such an approach will allow you to convey your message and tell more about your brand while adhering to its “mood”.
- Atmosphere
This may not be the first thing that comes to mind when we talk about benefits, but it’s still quite critical. Apart from all the other advantages, high-quality images are good at setting the desired atmosphere. While lots of business owners pay more attention to functionality, it’s hard to deny the power of visual aesthetics.
Furthermore, no one can stop you from combining impressive functional features with appropriate color schemes and alluring custom illustrations. Such a website will only prove you care about consumers and contribute to sales growth.
- Visualization
Finally, let’s talk about the amazing capacity of visuals to make complex things simple (and we’re not talking only about tech-related concepts). There is no easier method to explain something than to visualize it in detail. One of the most popular choices here is to create an infographic that will help your audience understand your message better.
- Pleasant user experience
Once again, custom-made illustrations are a striking tool that helps to connect certain emotions with your brand. People are quite emotional by nature, so if you have a business that offers products or services, you might need this knowledge to increase the number of purchasing decisions.
One more tip: it’s also possible to make the user experience more enjoyable even when something goes wrong by putting suitable images in the right places. For instance, you can always choose an amusing picture for the error page to smooth things over at least a little bit.
Where to add custom illustrations
Even though illustrations are regular parts of any website design, not everyone knows where they should be placed for the best results. To help you, we’ve created a list of a few ideas on how to incorporate images into your website:
- Advertising banners;
- Infographics;
- Social media pages;
- Notification banners;
- Blog articles;
- App stickers;
- Tutorials;
- Theme images;
- Entertainment.
Of course, it’s not a final list of all the options, but you can still turn to some of these if you find them suitable for your website or web application. Or, you can also come up with some alternatives.
All things considered, custom illustrations in web interfaces carry a message and pass its information to consumers in a creative and effective way. They are used to evoke emotions and easily explain complex concepts. Including such illustrations strengthens your digital presence and makes your visitors’ experience more memorable. The distinguished style and aesthetic of your images can never be a bad thing, either.
If you’re really interested in helping your brand stand out, custom illustrations might be just what you need. However, do not forget to learn more about your target audience before adding new visuals — inappropriate images can do more harm than good.
I’m Jaylin: Guest post service planner of Leelija and full time blogger. Favourite things include my camera, traveling,caring my fitness, food and my fashion. Email id: editor@leelija.com
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