Top 7 best Marketing Automation Platforms & Tools of 2022

According to the research conducted by Straits Research, the global marketing automation software market is expected to grow at a CAGR of 5.6% during the forecast period, 2019–2026.

GroupM estimated that in 2018, the total amount spent on advertising worldwide was over USD 558 billion.

Big data, artificial intelligence, and machine learning, among other cutting-edge technologies, are anticipated to play a crucial role in marketing automation in the future. Using tools like dynamic content, predictive analytics, and chatbots, marketing automation can benefit from the insights provided by AI and machine learning.

Worldwide investments in chatbot technology were over USD 58 million in 2018, and it is anticipated that this number will increase over the next few years.

What is Marketing Automation?

The use of software and other technological tools in marketing is known as marketing automation. Technology is used in marketing automation to serve as your personal assistant. Imagine being able to assign all the repetitious duties like posting on social media, sending email drip campaigns, and so forth.

It helps marketers to more effectively plan and execute marketing campaigns, schedule email marketing campaigns, track the performance of marketing campaigns, create social media campaigns, identify and engage with target leads, and score leads for marketing automation purposes. Marketing automation tools can help marketers to better connect with their customers and keep track of their marketing campaigns in real-time. It is impossible to emphasize the importance of marketing automation in increasing business productivity and efficiency.

History of Marketing Automation

The advent of marketing automation coincided with the advent of CRM in the late 1980s. The phrase “marketing automation” didn’t achieve its current prominence as a significant industry growth driver until the past 20 years. Marketing automation today encompasses much more than simply the robotic email distribution to the target market that was commonplace during the heyday of direct marketing campaigns. Marketing automation has exploded in popularity along with the revolutionary advances in technology.

The benefits of marketing automation for businesses

Marketing automation is one of the most powerful tools that businesses can use to achieve success. By automating the process of nurturing leads and recording customer behavior, marketing automation tools can help businesses reduce costs and improve their marketing campaigns. In addition, marketing automation tools offer a suite of other features such as email marketing, social media management, and lead generation tools. As a result, businesses can achieve greater success with their marketing efforts through more efficient automation.

Here is an explanation of why you, too, should follow the lead of many leading businesses and business thought leaders in using marketing automation as a key instrument for business success.

Marketing automation makes data analysis more accurate.

Large organizations used to have a clear edge over SMEs in terms of being able to obtain and analyses data. Today, such is not the case. Because of technological advancements, even small business marketers can now implement marketing automation widely. With the help of data enrichment solutions, business intelligence like lead information can be improved by fusing reliable third-party data with first-party sources. Predictive marketing is becoming simpler, quicker, and more accurate with the use of advanced data analytics tools and the availability of larger and deeper data sets in real-time. In order to establish better plans and make better judgments, marketing automation enables marketers to gather better information.

Marketing automation enhances dialogue

Effective customer communication is essential for every marketer to maximize client interactions, collect crucial consumer insights for greater product creation, and guarantee customer loyalty and growth. Scalability and individualized engagement might, however, be difficult to combine. Businesses that use marketing automation can grow while still maintaining personal touch points. For instance, you can customize communication content using a variety of email systems. An obvious example is how the streaming behemoth Netflix uses behavior-triggered emails to persuade subscribers to renew their subscriptions or determine which content they particularly enjoy or detest. Your open and click-through rates can both rise as a result of personalizing your content.

Furthermore, regular contact is essential. Out of sight surely means out of mind in the fiercely competitive world of marketing. Engaging with them regularly will improve your understanding of them and increase the likelihood that people will remember your goods or services. With marketing automation, you may distribute tailored communications of any size at the frequency most conducive to your goals.

Marketing automation enhances cash flow and aids in spending control

According to a Fundera research, 82% of businesses failed in 2018 as a result of cash flow issues. However, a few of people have transformed from zero to hero. And a large part of this can be attributed to the funding and cost management options offered by business credit card providers. A corporate credit card can give access to flexible financing and make international transactions simple thanks to its algorithmic underpinnings. Card expenditure restrictions can also be adjusted for each person or department.

When marketing automation is used in finance management, legible reporting and real-time data consolidation are also possible. These reports give you a bird’s-eye view of your company, from the big picture to the finer points. This provides you more control over your company and enables you to change direction fast in the event that you need to address departments that are leaking money or raise your investments in growth opportunities.

Marketing automation boosts business productivity

No one needs to act like a robot or a human CCTV with marketing automation. The time and effort required to do repetitive jobs might be decreased with the aid of the various software platforms. There are a lot of tasks like this: answering common questions, manually making email campaigns, running online advertisements, collecting, organizing, and analyzing data, lead creation, etc. Not only can marketing automation conserve labor-intensive hours. Additionally, it can use artificial intelligence to provide tailored information that can be effectively given regardless of context or audience.

Top Marketing Automation Software Companies

1.     Marketo

When it comes to marketing automation software, there’s one name that always comes to mind – Marketo. It’s one of the most popular programs on the market, and for good reason – it offers a wide range of features that small businesses and entrepreneurs can use to grow their businesses. From email marketing to lead management to social media tracking, Marketo has it all. Plus, it’s easy to use and can be customized to fit your specific needs.

2.     Eloqua

Marketing automation software is a valuable tool that can help you streamline your marketing process. There are a variety of software programs available on the market, but Eloqua is considered one of the best. It has a wide range of features that can help you automate your workflows, from email marketing to social media marketing automation. It’s also easy to use, making it ideal for small business owners and marketing teams who are looking for an effective solution.

3.     Customer.io

Marketing automation software is essential for any business that wants to reach a wider audience. Luckily, there are a number of great options on the market, and one of the best is customer.io. This software helps you reach more people with your message, track the responses and conversions from your campaigns, and integrate with a variety of platforms. This makes it super easy to send automated messages to a large number of contacts at once.

4.     HubSpot

Marketing automation software is essential for businesses of all sizes. According to reports, HubSpot is the best marketing automation software on the market today. It’s easy to use and can be used by small businesses and large organizations. The tools are customizable, so you can create campaigns that fit your needs perfectly. Additionally, HubSpot has a wide range of features, including email marketing, social media marketing, lead nurturing, and more.

5.     ExactTarget/Pardot

Marketing automation software is a great tool that can help you save time and automate your marketing efforts. However, it’s important to choose the right software for your business. That’s where ExactTarget comes in. Not only is this software great, but it also comes with a steep learning curve. But don’t let that deter you – there are many features that are worth exploring. Make sure to research different options and choose the one that best suits your business needs. Another great option is Pardot. This software offers a wide range of features and automation capabilities, and it’s also one of the most affordable marketing automation software options out there.

6.     ActiveCampaign

Marketing automation software is a great tool for managing your marketing campaigns. There are a variety of options available on the market, but one of the most popular and user-friendly is ActiveCampaign. It allows you to create custom emails, forms, and reports with ease. Additionally, its customer support is top-notch, so you can always count on it when things get complicated. What’s more, you can use it for social media management and lead gen purposes.

7.     InfusionSoft

Marketing automation software is a key tool for business owners who want to improve their marketing efforts. InfusionSoft is the best marketing automation software on the market because it allows you to automate your email campaigns, social media posts, and website content. Additionally, it has a wide range of features for tracking your data and measuring performance over time. 

Frequently Asked Questions

1. Which Marketing platform is the best for small businesses?

There is no one-size-fits-all answer to this question as business platforms vary depending on the needs and features of your small business. However, some of the most popular business platforms used by small businesses include: Shopify, WordPress, and Squarespace.

2. What are some of the benefits of using a CRM platform for marketing automation?

A CRM (customer relationship management) platform helps marketers to better manage customer data and interactions, thus making automation and collaborative workflow a lot easier. With a CRM, marketers can measure lifetime value of customers and sales funnel data in real-time, which can help them make better marketing decisions. Additionally, marketing automation tools can help you identify and respond to customer complaints in a timely manner, segment your customer base, and track lead nurturing campaigns.

3. What are the top 8 best marketing automation platforms and tools available in 2022?

When it comes to marketing automation software, there are many platforms and tools that are available in 2022. However, here are the top 8 best marketing automation platforms and tools that are currently in use by business owners and marketers:

1. Hubspot: Hubspot is a comprehensive platform that allows business owners to manage their sales, marketing, customer service and data campaigns from one central location.

2. Salesforce: Salesforce is a customer relationship management (CRM) software that helps business owners automate sales processes and track customer data.

3. Adobe: Adobe is a global software company that produces tools and software for digital marketing and graphic design.

4. Marketo: Marketo is a marketing automation software that helps business owners create campaigns, segment email recipients, and measure the effectiveness of their marketing efforts.

5. Constant Contact: Constant Contact is a email marketing software that enables business owners to send unlimited email campaigns to their email list of subscribers.

6. Oracle: Oracle is a software company that produces tools for digital marketing, business analytics, financials and more.

7. Microsoft Dynamics 365: Microsoft Dynamics 365 is a business management solution from Microsoft that includes marketing automation features.

8. Mailchimp: Mailchimp is a email marketing

4. Are there any other important considerations I should keep in mind when choosing a marketing automation tool?

Other important considerations you should keep in mind when choosing marketing automation tools include: your business’s needs, automation features that are most important to you, pricing, and platform compatibility.

5. What are some of the most popular marketing automation tools available today?

There are many marketing automation tools available today, but some of the most popular include email marketing software (such as MailChimp and Outreach.io), social media automation tools (like Hootsuite and Buffer), landing page software (like LeadPages and ConvertKit), and lead nurturing software (likeiltiPath and nurturing.io).

Conclusion

Marketing automation Software Industry have become increasingly important in the business world. By automating certain tasks and processes, marketers are able to free up more time to focus on their strategic marketing initiatives. With the aid of marketing automation, your company can quickly transition from a laborious state to one of efficiency and productivity.  Make sure to check them out and see which one is best suited for your business needs!

Author Bio

Snehal Kamble is Content Strategist at Straits Research. She’s Skilled at SEO, Social Media Marketing and Content Writing as well. She is Passionate about Writing and Reading. She is Based in India and working as Freelance Content Writer Since 2020. You Can Connect with her on LinkedIn.

Nancy Yates

Nancy Yates is a trend researcher by passion, a digital marketing expert, and a professional business and tech blogger. As a tech knowledge, Nancy Yates eagerly looks for the ins and outs of modern tech growths.