Top 5 Types of Digital Marketing

There was a time when business owners didn’t pay much attention to digital marketing. As they thought it was an absurd way to advertise their services. But now everything has changed.

No doubt that digital marketing has become more popular, especially in the last decade. And it is no more as technical as it was considered back then.

Now, most businesses consider spending their money on digital marketing as compared to traditional marketing. Particularly, when a pandemic hit and shifted the businesses to another path.

Here we have come up with the top 5 types of digital marketing so that you can get a little know-how and start digging deep into one that would be relevant to your interest.

Without further ado, let’s get started.

Social Media Marketing

As the name shows, it’s about doing marketing via social media. Social media marketing is mainly done by making an online presence and creating brand awareness. To make an online presence, it is necessary to build up relevant connections, post useful content according to your industry, and then offer your services to your target audience.

Marketing Consultant usually run ads or campaigns to get more eyeballs which eventually yields them to reach out to their customer. If you’re a business owner and don’t have an online presence on popular social media platforms (e.g. Facebook, Instagram, Twitter, Linkedin, etc. ), then you’re missing a lot.

Undoubtedly, Facebook is considered the most famous platform all over the world. However, LinkedIn is best for B2B companies for SMM whilst Instagram is great for visual brands.

Pay Per Click

You must have seen the ads when you visit different sites or even while watching a youtube video, right? These ads are run by brands in order to gain more traffic.

It’s a kind of paid advertisement digitally in which you pay for displaying your ads on other people’s sites.

While running a pay-per-click campaign, you can decide whether your ads would be displayed in a certain geographical area or throughout the world.

Web Development

Web development and web designing are somehow technical skills but anyone can learn them by taking web development courses in Lahore. Doing practice can pursue a career in web development as it is one of the most demanding skills out there.

According to the U.S. Bureau of Labor Statistics, Web development jobs are highly in demand nowadays as they will grow by the ratio of 13% till 2028.

Web developers usually do front-end and back-end coding with the touch of decent web designing in order to make the website attractive and reliable for users.


SEO (search engine optimization) is the essence of digital marketing. It is all about appearing on the first pages of search engines to get the ideal visibility of users. Especially, If you want to scale up your business from online searches or getting ranked on Google.

By joining SEO courses in Lahore, you can easily do a lot of stuff like creating content by considering the user intent, building up quality links (both inbound & outbound), related tags, and so on.

Email Marketing

Email marketing is the form of direct marketing by which brands or businesses build up a connection with their target audience. They consistently send emails and update their customers via blogs, the latest offers, or informational write-ups.

Branding Consultant usually prefer weekly emails as compared to monthly or daily basis. For effective email marketing, you can use several marketing tools to reach out to your target audience.

Such marketing is considered both short-term and long-term. If you’re planning to start email marketing, make sure to craft eye-catching and enticing emails otherwise your emails will not get read by more people.

Jennifer Alex

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